Reading Images The Grammar of Visual Design 3rd edition by Gunther Kress, Theo van Leeuwen ISBN 0415672570 978-0415672573

Reading Images The Grammar of Visual Design 3rd edition by Gunther Kress, Theo van Leeuwen – Ebook PDF Instant Download/Delivery: 0415672570, 978-0415672573
Full download Reading Images The Grammar of Visual Design 3rd edition after payment

Product details:

ISBN 10: 0415672570
ISBN 13: 978-0415672573
Author: Gunther Kress, Theo van Leeuwen

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children’s drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.

Features of this fully updated third edition include:

• new material on diagrams and data visualization
• a new approach to the theory of ‘modality’
• a discussion of how images and their uses have changedsince the first edition
• examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games
• ideas on the future of visual communication.

Reading Images presents a detailed outline of the ‘grammar’ of visual design and provides the reader with an invaluable ‘tool-kit’ for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

Reading Images The Grammar of Visual Design 3rd Table of contents:

1 The semiotic landscape: Language and visual communication

The semiotic landscape

The ‘old’ and the ‘new’ visual literacy in books for the very young

An unconventional history of writing

Language and thought in the age of the new literacy

Multimodality and multidisciplinarity

2 Narrative representations: Designing signs of social action

Introduction

Participants

Processes

Action processes

Reactional processes

Speech processes and mental processes

Conversion structures

Vectors

Circumstances

Summary

Realizations

Visual structures and linguistic structures

3 Conceptual representations: Designing social constructs

Classification

Realizations

Analytical structures

Assembled and unassembled analytical structures

Exhaustive and inclusive analytical structures

Temporal analytical structures

Topographical and topological processes

Summary

Realizations

Symbolic structures

Complexities

Verbal and visual conceptual structures

4 Representation and interaction: Designing the position of the viewer

The image act and the gaze

A brief interlude: image acts and speech acts – affordances of image and speech

Social distance

Perspective and the subjective image

Involvement and the horizontal angle

Power and vertical angle

Objective images

summary

Realizations

Two portraits and two children’s drawings

5 Modality and validity: Designing models of reality

Modality, validity and a social theory of the real

Validity markers

Coding orientation

Validity in modern art

Validity configurations

Validity in the digital age

6 The meaning of composition

Composition and the multimodal text

Given and new: the information value of left and right

Ideal and real: the information value of CENTRE AND MARGIN

The information value of centre and periphery

Framing

Salience

summary

Realizations

The visual composition of interfaces

7 Materiality and meaning

Material production as a semiotic resource

Production systems and technology

Brushstrokes

The meaning of materiality

The semioticization of colour

The communicative functions of colour

A distinctive feature approach to the semiotics of colour

Value

Saturation

Purity

Modulation

Transparency

Luminosity

Differentiation

Hue

Home decoration: colour, character and fashion

8 The third dimension

The third dimension: reading and using

Interactive viewing

Validity in three dimensions

Composition in three dimensions

The moving image

People also search for Reading Images The Grammar of Visual Design 3rd :

synopsis of reading images the grammar of visual design

reading images the grammar of visual design pdf

reading images the grammar of visual design 3rd edition pdf

reading images the grammar of visual design (2nd ed.)

reading images the grammar of visual design (2nd ed.). routledge

Tags: Gunther Kress, Theo van Leeuwen, Reading Images, Visual Design