Research Methods For Business A Skill Building Approach 7th Edition by Uma Sekaran, Roger Bougie – Ebook PDF Instant Download/Delivery: 1119266846, 9781119266846
Full download Research Methods For Business A Skill Building Approach 7th edition after payment
Product details:
ISBN 10: 1119266846
ISBN 13: 9781119266846
Author: Uma Sekaran, Roger Bougie
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.
The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.
Research Methods For Business A Skill Building Approach 7th Table of contents:
CHAPTER 1: INTRODUCTION TO RESEARCH
INTRODUCTION
TYPES OF BUSINESS RESEARCH: APPLIED AND BASIC
MANAGERS AND RESEARCH
INTERNAL VERSUS EXTERNAL CONSULTANTS/RESEARCHERS
KNOWLEDGE ABOUT RESEARCH AND MANAGERIAL EFFECTIVENESS
ETHICS AND BUSINESS RESEARCH
SUMMARY
DISCUSSION QUESTIONS
CASE QUESTIONS
CHAPTER 2: THE SCIENTIFIC APPROACH AND ALTERNATIVE APPROACHES TO INVESTIGATION
INTRODUCTION
THE HALLMARKS OF SCIENTIFIC RESEARCH
THE HYPOTHETICO-DEDUCTIVE METHOD
ALTERNATIVE APPROACHES TO RESEARCH
SUMMARY
DISCUSSION QUESTIONS
CHAPTER 3: DEFINING AND REFINING THE PROBLEM
INTRODUCTION
THE BROAD PROBLEM AREA
PRELIMINARY RESEARCH
DEFINING THE PROBLEM STATEMENT
THE RESEARCH PROPOSAL
MANAGERIAL IMPLICATIONS
ETHICAL ISSUES IN THE PRELIMINARY STAGES OF INVESTIGATION
SUMMARY
DISCUSSION QUESTIONS
CHAPTER 4: THE CRITICAL LITERATURE REVIEW
INTRODUCTION
HOW TO APPROACH THE LITERATURE REVIEW
ETHICAL ISSUES
SUMMARY
DISCUSSION QUESTIONS
PRACTICE PROJECT
APPENDIX
SOME ONLINE RESOURCES USEFUL FOR BUSINESS RESEARCH
BIBLIOGRAPHICAL DATABASES
APA FORMAT FOR REFERENCING RELEVANT ARTICLES
REFERENCING AND QUOTATION IN THE LITERATURE REVIEW SECTION
CHAPTER 5: THEORETICAL FRAMEWORK AND HYPOTHESIS DEVELOPMENT
INTRODUCTION
THE NEED FOR A THEORETICAL FRAMEWORK
VARIABLES
HOW THEORY IS GENERATED
HYPOTHESIS DEVELOPMENT
MANAGERIAL IMPLICATIONS
SUMMARY
DISCUSSION QUESTIONS
PRACTICE PROJECT
CHAPTER 6: ELEMENTS OF RESEARCH DESIGN
INTRODUCTION
THE RESEARCH DESIGN
ELEMENTS OF RESEARCH DESIGN
MIXED METHODS
TRADE-OFFS AND COMPROMISES
MANAGERIAL IMPLICATIONS
SUMMARY
DISCUSSION QUESTIONS
CHAPTER 7: INTERVIEWS
INTRODUCTION
PRIMARY DATA COLLECTION METHODS
INTERVIEWS
ADVANTAGES AND DISADVANTAGES OF INTERVIEWS
SUMMARY
DISCUSSION QUESTIONS
CHAPTER 8: DATA COLLECTION METHODS: OBSERVATION
INTRODUCTION
DEFINITION AND PURPOSE OF OBSERVATION
FOUR KEY DIMENSIONS THAT CHARACTERIZE THE TYPE OF OBSERVATION
TWO IMPORTANT APPROACHES TO OBSERVATION
ADVANTAGES AND DISADVANTAGES OF OBSERVATION
SUMMARY
DISCUSSION QUESTIONS
CHAPTER 9: ADMINISTERING QUESTIONNAIRES
INTRODUCTION
TYPES OF QUESTIONNAIRES
GUIDELINES FOR QUESTIONNAIRE DESIGN
INTERNATIONAL DIMENSIONS OF SURVEYS
REVIEW OF THE ADVANTAGES AND DISADVANTAGES OF DIFFERENT DATA COLLECTION METHODS AND WHEN TO USE EACH
MULTIMETHODS OF DATA COLLECTION
MANAGERIAL IMPLICATIONS
ETHICS IN DATA COLLECTION
SUMMARY
DISCUSSION QUESTIONS
CHAPTER 10: EXPERIMENTAL DESIGNS
INTRODUCTION
THE LAB EXPERIMENT
THE FIELD EXPERIMENT
EXTERNAL AND INTERNAL VALIDITY IN EXPERIMENTS
TYPES OF EXPERIMENTAL DESIGN AND VALIDITY
SIMULATION
ETHICAL ISSUES IN EXPERIMENTAL DESIGN RESEARCH
MANAGERIAL IMPLICATIONS
SUMMARY
DISCUSSION QUESTIONS
APPENDIX
FURTHER EXPERIMENTAL DESIGNS
CHAPTER 11: MEASUREMENT OF VARIABLES: OPERATIONAL DEFINITION
INTRODUCTION
HOW VARIABLES ARE MEASURED
OPERATIONAL DEFINITION (OPERATIONALIZATION)
INTERNATIONAL DIMENSIONS OF OPERATIONALIZATION
SUMMARY
DISCUSSION QUESTIONS
CHAPTER 12: MEASUREMENT: SCALING, RELIABILITY AND VALIDITY
INTRODUCTION
FOUR TYPES OF SCALES
RATING SCALES
RANKING SCALES
INTERNATIONAL DIMENSIONS OF SCALING
GOODNESS OF MEASURES
REFLECTIVE VERSUS FORMATIVE MEASUREMENT SCALES
SUMMARY
DISCUSSION QUESTIONS
APPENDIX
EXAMPLES OF SOME MEASURES
CHAPTER 13: SAMPLING
INTRODUCTION
POPULATION, ELEMENT, SAMPLE, SAMPLING UNIT, AND SUBJECT
SAMPLE DATA AND POPULATION VALUES
THE SAMPLING PROCESS
PROBABILITY SAMPLING
NONPROBABILITY SAMPLING
INTERMEZZO: EXAMPLES OF WHEN CERTAIN SAMPLING DESIGNS WOULD BE APPROPRIATE
ISSUES OF PRECISION AND CONFIDENCE IN DETERMINING SAMPLE SIZE
SAMPLE DATA AND HYPOTHESIS TESTING
THE SAMPLE SIZE
SAMPLING AS RELATED TO QUALITATIVE STUDIES
MANAGERIAL IMPLICATIONS
SUMMARY
DISCUSSION QUESTIONS
CHAPTER 14: QUANTITATIVE DATA ANALYSIS
INTRODUCTION
GETTING THE DATA READY FOR ANALYSIS
GETTING A FEEL FOR THE DATA
EXCELSIOR ENTERPRISES: DESCRIPTIVE STATISTICS PART 1
TESTING THE GOODNESS OF MEASURES
EXCELSIOR ENTERPRISES: DESCRIPTIVE STATISTICS PART 2
SUMMARY
DISCUSSION QUESTIONS
CHAPTER 15: QUANTITATIVE DATA ANALYSIS: HYPOTHESIS TESTING
INTRODUCTION
TYPE I ERRORS, TYPE II ERRORS, AND STATISTICAL POWER
CHOOSING THE APPROPRIATE STATISTICAL TECHNIQUE
EXCELSIOR ENTERPRISES: HYPOTHESIS TESTING
DATA WAREHOUSING, DATA MINING, AND OPERATIONS RESEARCH
SOME SOFTWARE PACKAGES USEFUL FOR DATA ANALYSIS
SUMMARY
DISCUSSION QUESTIONS
CHAPTER 16: QUALITATIVE DATA ANALYSIS
INTRODUCTION
THREE IMPORTANT STEPS IN QUALITATIVE DATA ANALYSIS
RELIABILITY AND VALIDITY IN QUALITATIVE RESEARCH
SOME OTHER METHODS OF GATHERING AND ANALYZING QUALITATIVE DATA
BIG DATA
SUMMARY
DISCUSSION QUESTIONS
CHAPTER 17: THE RESEARCH REPORT
INTRODUCTION
THE WRITTEN REPORT
CONTENTS OF THE RESEARCH REPORT
ORAL PRESENTATION
SUMMARY
DISCUSSION QUESTIONS
APPENDIX
EXAMPLES
REPORT 1: SAMPLE OF A REPORT INVOLVING A DESCRIPTIVE STUDY
REPORT 2: SAMPLE OF A REPORT OFFERING ALTERNATIVE SOLUTIONS AND EXPLAINING THE PROS AND CONS OF EACH ALTERNATIVE
REPORT 3: EXAMPLE OF AN ABRIDGED BASIC RESEARCH REPORT
A FINAL NOTE TO STUDENTS
STATISTICAL TABLES
GLOSSARY
BIBLIOGRAPHY
INDEX
People also search for Research Methods For Business A Skill Building Approach 7th:
research methods for business a skill building approach 8th edition
research methods for business a skill building approach pdf
research methods for business a skill building approach 9th edition
research methods for business a skill building approach 8th ed
research methods for business a skill building approach 6th edition
Tags: Uma Sekaran, Roger Bougie, Research Methods, Building Approach