Resorts Management and Operation 3rd Edition by Robert Christie Mill – Ebook PDF Instant Download/Delivery:9781118071823, 1118071824
Product details:
ISBN 10: 1118071824
ISBN 13: 9781118071823
Author: Robert Christie Mill
The 3rd Edition of Resorts: Management and Operation is a summary of almost 30 years of thought, analysis, and research into the field of resort management written from a business viewpoint yet takes into account the unique structure of resorts. The text is divided into three sections. Each section has a philosophical basis for the inclusion of the subsequent principles and practices.
The first section covers major types of resorts: those that are mountain-based, beach-based and golf/tennis based. Two chapters are devoted to each of the various resort types. The first chapters of each resort type focuses on development issues with the impact on operations noted throughout. The second chapter in each resort type deals with guest profiles and management issues. The second section highlights what makes managing a resort different from managing a ‘regular’ hotel. The final section features a newly expanded chapter on spas, pools, and indoor water parks along with individual chapters on specialty resorts, cruise ships and casinos, reflecting the importance of these types of properties.
Table of contents:
CHAPTER 1: Resorts: An Introduction
Introduction
Types of Resorts
CHAPTER 2: Mountain-Based Resorts: The Impact of Development on Operations
Introduction
The Development Process
Desirable Sites
General Design Guidelines
Capacity
Ski Runs
Ski Lift Network
Base Area
Other Winter Sports Activities
Sustainable Development
Environmental Vision Statement
Mountain Resort Maturation Cycle
CHAPTER 3: Mountain-Based Resorts: Managing the Operation
Introduction
Economics
Demographics
Skiographics
Trip Characteristics
Snowboarders
Snowtubing
Expanding to Multi-Age Visitors
Economic Feasibility
Analyzing Financial Statements
Operating Characteristics Balance Sheet
Income Statement
Critical Ratios
Summer in the Mountains
CHAPTER 4: Beach Resorts and Marinas: The Impact of Development on Operations
Introduction
The Development Process
Marinas
General Design Principles
CHAPTER 5: Beach Resorts and Marinas: Managing the Operation
Introduction
Beach Resorts: Profile of the Beach Resort Guest
Managing the Resource
Destination Resort Marinas
Boaters
Managing the Operation
Blue Flag
CHAPTER 6: Golf/Tennis-Based Resorts: The Impact of Development on Operations
Introduction
General Guidelines
Planning and Development
Certification
Golf Course Types
Design Principles
Tennis
CHAPTER 7: Golf-Based Resorts: Managing the Operation
Introduction
Golf Resorts
Golfers
Market Segments
Operating Characteristics
Tournaments and Events
Pro Shop
Golf Cart Fleet
Use of Technology
Renovation Plan
CHAPTER 8: Resort Operations: The Importance of Recreational Amenities
Introduction
The Development Process
Developing an Amenity Strategy
Community Management Structures
Management and Operations
CHAPTER 9: The Uniqueness of Timeshare Resort Operations
Introduction
Timeshare Guests/Owners
Activities
Characteristics of Timeshares
Marketing the Timeshare Product
Operations
Reservations and the Front Desk
Housekeeping
Maintenance and Engineering
Accounting and Finance
Delivering Quality Service
CHAPTER 10: Resort Operation: The Importance of Guest Activities
Introduction
Guests’ Needs
Defining Goals and Objectives
Activity and Cluster Analysis
Program Areas
Program Planning
Program Evaluation
CHAPTER 11: Resort Operations: The Importance of Retail
Introduction
Tourist Shopping
Resort Retail
Layout and Design
Merchandising
Getting Your Message Noticed
Operations
Customer Segments
Profit Ratios
CHAPTER 12: Spas, Pools, and Indoor Waterparks
Introduction
Development of Spas
Layout and Design
Treatments
Water Therapy
Client Preparation
Room Setup
Marketing
Trends
Swimming Pools
Waterparks
CHAPTER 13: Specialty Resorts
Introduction
Nature-Based Environmental Activities
Ecotourism
Ecolodges
Adventure
Adventure Activities in America
Adventure Tourism Development Index
CHAPTER 14: Cruise Ships: Floating Resorts
Introduction
Marketing the Cruise Product
Staffing the Cruise Ship
Managing the Hotel Department
Managing Food and Beverage
Managing Facilities
Health, Safety, and Security
Managing the Operation
Cruise Destinations
CHAPTER 15: Casinos
Introduction
The U.S. Gaming Market
From Casinos to Resorts
Market
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