Instant download Routledge Companion to Contemporary Brand Management The pdf, docx, kindle format all chapters after payment.
Product details:
- ISBN 10: 1317751574
- ISBN 13: 9781317751571
- Author: Francesca Dall’Olmo Riley, Jaywant Singh, Charles Blankson
Table contents:
Section A: What is a brand and how do we measure its market performance?
Section B: Strategic Brand Management
Section C: Managing Brand Communication
Section D: Branding to Different Audiences
Section E: Branding Different Entities/Products
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