Sensory Marketing 1st edition by Bertil Hulten – Ebook PDF Instant Download/Delivery: 1138041017, 978-1138041011
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Product details:
ISBN 10: 1138041017
ISBN 13: 978-1138041011
Author: Bertil Hulten
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers’ perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
Sensory Marketing 1st Table of contents:
1 History of Consumer Marketing
2 The Marketing Dynamics
3 Sensory Marketing
4 The Brain and the Five Senses
5 The Sense of Sight
6 The Sense of Sound
7 The Sense of Smell
8 The Sense of Touch
9 The Sense of Taste
10 Multi-Sensory Brand-Experience
11 Sensory Marketing in the Future
Index
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Tags: Bertil Hulten, Sensory Marketing