Service Dominant Logic Premises Perspectives Possibilities 1st edition by Robert Lusch – Ebook PDF Instant Download/Delivery: 0521124328, 978-0521124324
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ISBN 10: 0521124328
ISBN 13: 978-0521124324
Author: Robert Lusch
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward “service-dominant (S-D) logic”, describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Service Dominant Logic Premises Perspectives Possibilities 1st Table of contents:
Chapter 1: The service-dominant mindset The service-dominant mindset
Chapter 2: Roots and heritage Roots and heritage
Chapter 3: Axioms and foundational premises Axioms and foundational premises
Chapter 4: Service as a guiding framework Service as a guiding framework
Chapter 5: It’s all actor-to-actor (A2A) It’s all actor-to-actor (A2A)
Chapter 6: The nature, scope, and integration of resources The nature, scope, and integration of re
Chapter 7: Collaboration Collaboration
Chapter 8: Service ecosystems Service ecosystems
Chapter 9: Strategic thinking Strategic thinking
Chapter 10: Conclusions and considerations Conclusions and considerations
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Tags: Robert Lusch, Service Dominant, Perspectives Possibilities