Share This Too 1st edition by Rob Brown, Stephen Waddington, Brian Solis – Ebook PDF Instant Download/Delivery: 1118676929, 978-1118676929
Full download Share This Too 1st edition after payment
Product details:
ISBN 10: 1118676929
ISBN 13: 978-1118676929
Author: Rob Brown, Stephen Waddington, Brian Solis
The follow up to Share This: The Social Media Handbook for PR Professionals.
Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.
Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right.
Share This Too 1st Table of contents:
Part I. The Future of Public Relations
Digital PR is Dead: Social goes mainstream – Rob Brown
The Shift to Conversation: Content, context and avoiding cheap talk – Dom Burch
Content Frameworks: Using content to achieve marketing communications goals – Robin Wilson
Part II. Audiences and Online Habits
Planning: Audiences, media and networks – Ged Carroll
Digital Anthropology – Kate Matlock
Understanding Social Capital – Adam Parker
The Unsocial Web – Dr Mark Pack
Part III. Conversations
Gamification: Engaging audiences through play – Sharon O’Dea
Community Management – Paul Fabretti
Curation – Michael Litman
Live Social Events – Russell Goldsmith
Part IV. New Channels, New Connections
Mobile Media – Stephen Davies
To App or not to App? – Scott Seaborn
The Visual Web – Dan Tyte
Finding Your Way Around: From Foursquare to Google Glass – Matt Appleby
Connected Employees – Kevin Ruck
Part V. Professional Practice
Social Media and the Law – Hanna Basha
Online Crisis Management – Chris Norton
Wikipedia and Reputation Management – Stephen Waddington
The Rise and Rise of Digital Pharma – Becky McMichael
Social in Corporate Communications – Rachel Miller
Putting the Social into Corporate Social Responsibility – Stuart Bruce
Building a Personal Brand Online – Richard Bailey
The Social CEO – Jane Wilson
Working Across Borders and Boundaries – Julio Romo
Part VI. Business Change and Opportunities for the Public Relations Industry
Laying the Foundations for a Social Business – Jed Hallam
Social Commerce: Show me the money – Katy Howell
How to Change Organizational Mindset – Gemma Griffiths
The Six Influence Flows – Philip Sheldrake
Part VII. Future Proofing the Public Relations Industry
Metrics that Matter – Richard Bagnall
Quantified Self – Drew Benvie
Network Topology – Andrew Bruce Smith
The Public Relations Power of “Big Data” – Simon Collister
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Tags: Rob Brown, Stephen Waddington, Brian Solis, Share This Too