Shoe dog a memoir by the creator of Nike 1st edition by Phil Knight – Ebook PDF Instant Download/Delivery: 1501135910 , 978-1501135910
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Product details:
ISBN 10: 1501135910
ISBN 13: 978-1501135910
Author: Phil Knight
In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.
But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.
Shoe dog a memoir by the creator of Nike 1st Table of contents:
Part One
1. 1962
2. 1963
3. 1964
4. 1965
5. 1966
6. 1967
7. 1968
8. 1969
9. 1970
10. 1971
11. 1972
12. 1973
13. 1974
14. 1975
Part Two
15. 1975
16. 1976
17. 1977
18. 1978
19. 1979
20. 1980
21. Night
Acknowledgments
About the Author
Copyright
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Tags: Phil Knight, Shoe dog, the creator