Silicon Alley The Rice and fall of a New Media District 1st edition by Michael Indergaard – Ebook PDF Instant Download/Delivery: B0087BX4SY, 9781135950750
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Product details:
ISBN 10: B0087BX4SY
ISBN 13: 9781135950750
Author: Michael Indergaard
The 1990s dawned with a belief that the digital revolution would radically transform our traditional notion of cities as places of commerce and industry. Many predicted that digital technology would render cities–or at least their economies–obsolete. Instead, precisely the opposite happened. The IT-intensive firms of the “new economy” needed to be plugged into a sizeable network of talent, something that established cities like New York and San Francisco provided in abundance.
In addition to creating new types of jobs and luring thousands of workers back into the city, new media districts created a new technobohemian urban culture. With vignettes of the high-rollers in New York’s new media economy and stories of wild parties in downtown lofts, Michael Indergaard introduces us to the players in this new economy, and explores this intersection of commerce and culture in 1990s New York. He also reveals how the dot-com crash laid bare the hidden connections between the so-called new economy of new media, andthe ages old engines of New York real estate speculators and Wall Street.
Chronicling the go-go years and ultimate crash of the new media district, Silicon Alley is a brilliant account of how hype forged a marriage of technology and finance, which in turn generated a new urban culture.
Silicon Alley The Rice and fall of a New Media District 1st Table of contents:
Chapter 1 The New Media People Who Were They and Why Did They Believe?
A Place
A Concept
Another“New Economy”
Creative Cities And Cyberspace
Industry-building
Place-making
Making A New Media District (The New Economy Way)
Attack of the Changelings (Episodes I and II)
The Morph Masters
Nested Spaces
What To Make Of Silicon Alley?
Who Were These People?
Why Did They Believe?
What Is the Role of Cities in a Digital World?
Chapter 2 Making And Selling A New Media District
The Unbearable Lightness Of Being (Digital)
Tech-Philes (The Truth Is Out There)
“Tattoos” and“Suits” (The Party Circuit)
Everything That Is Solid Morphs
“The Dinosaurs Are Coming”
Framing An Industry (“It Takes A Town”)
Institutional Entrepreneurs
Vision Thing: The Idea of Silicon Alley
Placing Silicon Alley (And Reframing Wall Street)
Buzz Club (The Medium Is The Story)
Becoming A National Contender
The Search For The Killer App’
The Jeff n’ Craig Show: Razorfish
Counting Cliques: DoubleClick
What (Yuppie) Women Want: iVillage
Viva la Revolucion! StarMedia
Taking It to Another Level
Chapter 3 Capital And Credibility Hooking up with Wall Street
Totems Of The New Economy
The New Boys-Old Boys Network
The Star-Making Machinery Behind The Popular Stock
Organizing Exuberance—The Earthweb Ipo
Every (Stock) Pitcher Tells A Story
“Wired” Execs
New Economy Accountants
Blue Chip Banks
The New Financial Media
The Upside’s Underside
Bull Run: Dumbing Down The Smart Money
Roll Over Sgt. Pepper
Chapter 4 Taking New York Into A“New” Economy?
Becoming Wired
New York“Gets It” (A New Engine)
The Contenders Pump Up
Production’s Outward Movement
Beyond Firm Boundaries
Into the Labor Market
Culture’s Round-About Movement
Revels and Revelations
Tales and Translations
Betting The Future On Silicon Alley
Assuming the Position (New Economy Player)
Like Cisco’s Lawyer
The Authority Business
Morphing Manhattan
Narratives of Industrial Succession
The Wired Difference
(Dis)associations of the Seamless City
Chapter 5 Over The Rlver And Through The’hoods
A (Not-So) Smart Region
A New Industrial Politics
Bringing the State (and City Hall) Back In
Plugging In The“Other” New York
Intellectual Capital, Capital’s Intellectuals
Venture Capital Rules
The Ethic Thing
For Whom the (Closing) Bell Tolls
Chapter 6 Silicon Alley Unplugged
To Believe And Believe Not
Nothing But Net (Losses)
(Don’t) Drink Your Kool-Aide
Bouncing A Virtual Market
Unplugged
Exposed
Bodies in Motion
The Urge To Purge
The Path To Profitability (Death March)
Embracing The E-Vile Empire
Plan B (Back into the Matrix)
Imagine You Watching Me Watching You
Chapter 7 Creativity Unbound (And Reframed?)
Windows on the World
The Two Towers
Silicon Alley Unraveled
The Contenders Hit the Exits
The Buzz Stops Here
Adieu, Milieu
Creativity Unbound
Will Work for Sushi
End of (One) Story
Rethinking The Twenty-First-Century City
Bubble City, Creative City
From Flatiron to Fargo and Back (Men in Black)
Reframing Creativity
Creativity for What?
Reframing the Digital Economy
Silicon Alley’s Continuing Legacy
Open City
Wall Street after Dark
Tokyo-New York (TKNY)
One Last Napkin Scribble
The“State” of Silicon Alley
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Tags: Michael Indergaard, Silicon Alley, New Media