SitePoint Researching UX Analytics Understanding Is the Heart of Great UX 1st edition by Luke Hay – Ebook PDF Instant Download/Delivery: 0994347073, 978-0994347073
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Product details:
ISBN 10: 0994347073
ISBN 13: 978-0994347073
Author: Luke Hay
Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you’ll need to use quantitative evidence in the form of analytics.
This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers:
why you need to gather analytics data for your UX projectsgetting set up with analytics toolsanalyzing datahow to find problems in your analyticsusing analytics to aid user research, measure and report on outcomes
By the end of this book, you’ll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an “analytics first” approach to your UX projects.
SitePoint Researching UX Analytics Understanding Is the Heart of Great UX 1st Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Luke Hay, SitePoint Researching, Analytics Understanding, the Heart


