Sneakers 1st edition by Yuniya Kawamura – Ebook PDF Instant Download/Delivery: B017YQHWGC, 978-1474262934
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Product details:
ISBN 10: B017YQHWGC
ISBN 13: 978-1474262934
Author: Yuniya Kawamura
This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands.
How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author’s own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol.
Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.
Sneakers 1st Table of contents:
1 Academic Research on Footwear
The sociocultural significance of footwear
Footwear in fashion and dress studies
Studies on historical footwear
Footwear and sumptuary laws
Footwear in rituals and religion
Footwear as a fetish object
Conclusion
2 Sneakers as a Subculture: Emerging from Underground to Upperground
Three waves of the sneaker phenomenon
The First Wave pre-Jordan Phenomenon as an underground subculture
Rejection of a legitimate aesthetic taste
The Second Wave post-Jordan Sneaker Phenomenon
The production of new sneaker technologies
Controversies and debates to strengthen the subcultural bond
Conclusion
3 Sneakers as a Symbol of Manhood: Wearing Masculinity on Their Feet
Footwear and gender
High heels: Mobility for men and immobility for women
A male material object that binds subcultural members
The exploration of masculinity in subcultures
Male socialization through sneaker trading using social capital
Distinguishing oneself from a female shopper as a male entrepreneur
The culture of endorsement: The personification of success
The increasing significance of gender and the declining significance of race
The construction of masculine identity
Conclusion
4 Sneakers as Fashion: Reclaiming Masculine Adornment
A functional shift from practicality to adornment
Reclaiming fashion and adornment as a male affair
In pursuit of limited edition sneakers: Neophilias and neomanias
The Third Wave Sneaker Phenomenon: Sneaker hunting as a game
The commodification and diffusion of sneaker subculture
Sneakers as part of the growing streetwear industry
Sneakers as postmodern fashion: Transcending categorical boundaries
Conclusion
5 The Sneaker Subculture from Durkheimian Perspectives
Connecting theory and practice
Transition from modernity to postmodernity
Overcoming accelerated anomie in postmodern society
Social cohesion, collective conscience, and mechanical/organic solidarity
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Tags: Yuniya Kawamura, Sneakers