Soap Sex and Cigarettes A Cultural History of American Advertising 2nd edition by Juliann Sivulka – Ebook PDF Instant Download/Delivery: 113331113X, 978-1133311133
Full download Soap Sex and Cigarettes A Cultural History of American Advertising 2nd edition after payment
Product details:
ISBN 10: 113331113X
ISBN 13: 978-1133311133
Author: Juliann Sivulka
SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today’s online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.
Soap Sex and Cigarettes A Cultural History of American Advertising 2nd Table of contents:
Part 1: Historical Overview
Ch I: The Beginnings: 1492 to 1880
The Impact of the Printing Press
The New World
Impact of the Industrial Revolution
Evolution of Modern Marketing
Mass Media and Mass Markets
Puffery and Patent Medicines
Part II: Early American Advertising
Ch 2: Selling the Goods: 1880 to 1900
The New Culture of Consumption
A New Role for Advertising
From Hard Sell to Soft Sell
New Wave of Design and New Media
The First National Advertisers
Selling Entirely New Products
Ch 3: The Rise of a Consumer Economy: 1900 to World War I
Big Business Gets Bigger
Emerging Consumer Economy
Advertising and Progress
New Ways of Selling
Four Creative Philosophies
Advertising and World War I
Part III: Modern American Advertising
Ch 4: The Roaring Twenties: 1920 to 1929
The Prosperous New Era
Roaring Twenties
Mass Media and Mass Markets
Voice of Radio
Two Creative Philosophies
Ch 5: The Depression and War Years: 1930 to 1945
Brother, Can You Spare a Dime?
A “Hard Sell” for Hard Times
Another Wave of New Design
The Maturing Voice of Radio
Three Creative Philosophies
Bernice Fitz-Gibbon: Be Specific-It Pays
The 1940s and World War II
Ch 6: The Postwar Boom: 1945 to 1960
The Fabulous Fifties
The Atomic Age
New Ways of Selling
Explosive Growth of Television
Four Creative Philosophies
Part IV: Contemporary American Advertising
Ch 7: The Creative Revolution: 1960 to 1975
The Times They are A-Changin’
Wave of New Design
Creative Revolution in Advertising
Reform Sweeps Madison Avenue
Regulation Concerns
Ch 8: From Positioning to Image Building: 1975 to 1990
Management, Mergers, and Mega-Agencies
Emerging New Technologies
Subcultures, Market Niches, and Specialized Media
Product Differentiation and Market Segmentation
The New Creative Revolution
Three West Coast Agencies
Ch 9: The Information Revolution: 1990 to 1999
Advertising in Transition
The Challenge in Media Planning
The Internet, the Fastest Growing Medium for Advertising
Elaboration of Segmentation
Subcultures and Niche Markets
Account Planning and Creativity
Part V: Advertising in the New Millennium
Ch 10: The Digital Age: Since 2000
The Lost Decade
Elaboration of Segmentation
Media Oversaturation and Branded Entertainment
Consumer Empowerment and Digital Interactive Media
Mobile Apps Revolutionize Advertising
Three Agencies in the Multimedia Age
People also search for Soap Sex and Cigarettes A Cultural History of American Advertising 2nd:
soap sex and cigarettes a cultural history of american advertising
did they smoke real cigarettes in sex and the city
the cultural and social significance of soap
a social and cultural history of smoking
how to ask about smoking history
Tags: Juliann Sivulka, Soap Sex, Cultural History, American Advertising