Social Media and Politics a New Way to Participate in the Political Process 2 Volumes 1st edition by Glenn Richardson ISBN 1440839506 978-1440839504

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ISBN 10: 1440839506
ISBN 13: 978-1440839504
Author: Glenn Richardson

The last decade has seen dramatic changes in the U.S. political process. The advent of social media and other new forms of expression have enabled an unprecedented number of citizens to enter the political arena by expressing their opinions about issues and candidates in ways that can influence untold numbers of voters and officials. But the vast majority of politicians have not fully grasped how social media has fundamentally changed the process of communication or adjusted to the dramatic shift in political power that is taking place.

 

Written by experts on the intersections of politics, public opinion, and popular culture, this book examines how new media have brought political “power to the people” like never before, provided new channels through which politicians communicate and attempt to influence public opinion, and caused a game-changing shift in political power. Volume one focuses on how savvy politicians are learning to communicate in new ways via new media in order to enhance their political appeal. The second volume examines the various ways in which individuals or groups who use new/social media are affecting voters’ decisions, applying pressure to elected or appointed officials, and influencing the direction of the country.

Social Media and Politics a New Way to Participate in the Political Process [2 Volumes] 1st Table of contents:

Volume I

1. Trending Politics: Comparing Political Information Flows in Social Media and Traditional Media

2. What Campaigns Become as Social Media Become the Infrastructure of Political Communication

3. Facebook in Presidential Elections: Status of Effects

4. From Home-Style to Twitter-Style: How Personal, District, and Campaign Characteristics Affect House Candidates’ Twitter-Style

5. Gender, U.S. House Campaigns, and the Twitterverse

6. Issue Coverage on Twitter: Evidence from Two 2014 Senate Races

7. Social Media Use in U.S. Senate Campaigns: Initial Tactics with Twitter

8. Candidate Ethos through Social Media

9. Mexican Elections Travel to Social Media: How Citizens Participated through YouTube, Facebook, and Twitter

10. Who Sees What? Individual Exposure to Political Information via Social Media

11. How Many People Saw Your Tweet? Network Density among Twitter Followers

12. You Have How Many Followers?

13. The Influence of Political Intergroup Differences and Social Media Use on Political Discussion and Polarization

14. Comparing Social Media Use and Political Engagement: Toward a Valid Measurement Strategy

Volume II

1. Structures of Dissent: Social Media, Resistance Journalism, and the Mobilization of Poverty Activism

2. Platforms with Purpose: Clicktivism and Crowdfunding Campaigns in the Era of Citizens United

3. Caught between Televisual and Digital Presence: Greenpeace’s Foray into the Twittersphere

4. Big Data Goes to Washington: How Protesters Navigate Aggregated Social Media Content

5. Hashtag Feminism, Digital Media, and New Dynamics of Social Change: A Case Study of #YesAllWomen

6. The Politics of Authenticity in Facebook’s Name Policy

7. Allocating Identities within a Smartphone App Game: A Case Study of Dark Summoner

8. Memes and the 2012 Presidential Election

9. @TeaParty.org’s Performance of Its Virtual Identity on Twitter

10. Screaming at Obama: The Tea Party and the Affordable Care Act

11. Social Media versus the Madmen: Notes from the Frontlines of a Digital Insurgency

12. #NothingButTheTruth: Using Social Media to Educate the Public about Courts

13. Chinese Netizens Set China’s Public Agenda via Social Media

14. The Global Impact: Using Social Media to Learn about World Politics

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Tags: Glenn Richardson, Social Media, New Way, Political Process