Social Media Communication Concepts Practices Data Law and Ethics 3rd Edition by Jeremy Harris Lipschultz ISBN 0367195003 978-0367195007

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Product details:

ISBN 10: 0367195003
ISBN 13: 978-0367195007
Author: Jeremy Harris Lipschultz

This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media’s use in journalism, broadcasting, public relations, advertising and marketing.

Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication.

Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.

Social Media Communication Concepts Practices Data Law and Ethics 3rd Table of contents:

Chapter 1
Introduction to Social Media Concepts
Chapter 2
CVC. Diffusion, and Social Theories
Abstra
Chapter 3
Social Media in journa
Ab
Chapter 4
Social Media in Public Relations
Abstra
Chapter 5
Social Media in Advertising and Marketing
Abstract
Chapter 5
Social Media Metrics and Analytic
Abstract
Chapter 7
New and Mable Media Technologies, Innovation, and investment Abstract
Chapter 8
Big Data and Privacy
Abstract
Chapter 9  Law and Regulation
Abstract
Chapter 10
Social Media Eth
Abstract
Chapter 11
Best Practices in Social Media
Abstr
Chapter 12
Future of Social Media and Information Literacy
Abstract

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Tags: Jeremy Harris Lipschultz, Social Media, Communication Concepts, Data Law