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Solution Manaul for Consumer Behavior Buying Having and Being 12th Global Edition by Michael Solomon ISBN 1292153105 9781292153100

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ISBN 10:   1292153105
ISBN 13: 978-1292153100
Author:   Michael R. Solomon

Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
 

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