Solution manual for Public Relation Strategies and Tactics 11th edition by Bryan H. Reber, Glen T. Cameron and Dennis L. Wilcox – Ebook PDF Instant Download/Delivery: 1292056584, 9781292056586
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Product details:
ISBN 10: 1292056584
ISBN 13: 9781292056586
Author: Bryan H. Reber, Glen T. Cameron and Dennis L. Wilcox
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.
Public Relation Strategies and Tactics 11th edition Table of contents:
Part 1. Role
Chapter 1. What Is Public Relations?
Chapter 2. The Evolution of Public Relations
Chapter 3. Ethics and Professionalism
Chapter 4. Public Relations Departments and Firms
Part 2. Process
Chapter 5. Research
Chapter 6. Program Planning
Chapter 7. Communication
Chapter 8. Evaluation
Part 3. Strategy
Chapter 9. Public Opinion and Persuasion
Chapter 10. Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 11. Reaching Diverse Audiences
Chapter 12. Public Relations and the Law
Part 4. Tactics
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