The Speaker’s Primer 2nd edition by Joseph Valenzano III, Stephen Braden, Melissa Broeckelman Post – Ebook PDF Instant Download/Delivery: 1680363212, 978-1680363210
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Product details:
ISBN 10: 1680363212
ISBN 13: 978-1680363210
Author: Joseph Valenzano III, Stephen Braden, Melissa Broeckelman Post
This book addresses the nuts and bolts of crafting and delivering different types of presentations, but unlike other public speaking handbooks, it builds on those principles and offers guidance on speaking in particular professional arenas. Throughout the book, the authors provide sidebars about the importance and application of public speaking principles specific to business, healthcare, education, politics, and the STEM fields of science, technology, engineering, and mathematics.
The Speaker’s Primer 2nd Table of contents:
- Understanding Public Communication
- Communication Models
- Linear Model of Communication
- Interactive Model of Communication
- Transactional Model of Communication
- Conversation Versus Speech
- Public Speaking Myths
- Public Speaking Is a Talent, Not a Skill
- Speech Is Easy; We Do It All the Time
- There Is No “Right Way” to Deliver a Speech
- Speech Anxiety
- Communication Apprehension
- Physical Effects of Communication Apprehension
- Combating Communication Apprehension
- Practice, Practice, and Practice
- Employ Relaxation Techniques
- Visualize Success
- Dialogue With the Audience
- Systematic Desensitization
- Speaking and Ethics
- Public Messages Cannot Be Taken Back
- Ethical Responsibilities of Speakers
- The Ethics of Choosing a Topic
- The Ethics of Research
- The Ethics of Language and Delivery
- Ethics as an Audience Member
- Other Responsibilities for Audience Members
- Speaking in and to Different Disciplines
- Contextual Factors
- External Environment
- The Speaking Format
- General Audience Characteristics
- Speaking in Different Fields and Professions
- Politics and Speech
- Speaking for Educators
- Speaking in the STEM Fields
- Speaking in Business Settings
- Speaking in Health Care Settings
- Culture and Diversity
- Understanding Culture
- Race and Ethnicity
- Sex, Gender, and Sexual Orientation
- Age
- Physical and Cognitive Diversity
- Ideological Diversity
- Religious Diversity
- Socioeconomic Status
- Communication, Culture, Diversity and Dialogue
- Topic Selection
- General Purpose Statements
- Choosing Your Topic
- Narrowing the Topic
- Determining the Specific Purpose
- General Guidelines for Specific Purpose Statements
- Research and Preparation
- Information Literacy
- Characteristics of Information Literacy
- Types of Information
- Background Information
- Unique Information
- Evidentiary Information
- Places to Research
- Libraries
- The Internet
- People
- Documenting Your Research
- Modern Language Association Style Guide (MLA)
- American Psychological Association Style Guide (APA)
- Chicago Manual of Style (CMS)
- Oral Citations
- Audience Analysis
- Before the Speech
- Direct Observation
- Demographics
- Methods of Analysis During the Speech
- Direct Observation
- Polling the Audience
- Other Ways of Gathering Audience Information
- Contact Persons
- Scientific Surveys
- Personal Interviews
- Supporting Materials
- Examples
- Statistics
- Testimony
- Guidelines for Using Supporting Materials
- Context and the Speech Situation
- Basic Components of the Speaking Environment
- Physical Location
- Speaking Tools
- The Speaker
- Media
- Room Ratios
- Outlining
- Outlining Principles
- Subordination
- Coordination
- Division
- Preparation Outline
- Speaking Outline
- Other Forms of Speaking Materials
- Introductions, Conclusions, and Connective Statements
- Structure of the Introduction
- Get the Audience’s Attention
- Clearly State the Relevance of Your Topic
- Establish Your Credibility
- State Your Argument
- Preview Main Points
- Transition to the Body
- Transitions Between Main Points
- Internal Summaries
- Signposts
- Internal Previews
- Structure of the Conclusion
- Signal the Conclusion
- Provide a Summary
- Memorable Closer
- Reasoning
- Types of Reasoning
- Deductive Reasoning
- Inductive Reasoning
- Forms of Reasoning
- Reasoning by Cause
- Reasoning by Example
- Reasoning by Analogy
- Reasoning by Sign
- Reasoning Fallacies
- Ad Hominem
- Ad Verecundiam
- The Slippery Slope
- Non Sequitur
- Straw Man
- Hasty Generalization
- Either-Or
- False Cause
- The Red Herring
- Begging the Question
- Informative Speeches
- Types of Informative Speeches
- Speeches About Objects
- Speeches About Processes
- Speeches About Events
- Speeches About Concepts
- Organizational Patterns
- Chronological
- Cause-Effect
- Problem-Solution
- Spatial
- Topical
- Explaining Difficult Concepts
- Difficult to Picture
- Difficult to Believe
- Strategies to Help Your Audience Understand
- Repetition
- Rewards
- Show and Tell
- Build on What Your Audience Already Knows
- Use Humor
- Check for Understanding
- Goals and Strategies for Informative Speeches
- Tips for Informative Speeches About Objects
- Tips for Informative Speeches About Processes
- Tips for Informative Speeches About Events
- Tips for Informative Speeches About Concepts
- Persuasive Speeches
- The Persuasive Process
- Stage #1: Issue Awareness
- Stage #2: Comprehension
- Stage #3: Acceptance
- Stage #4: Integration
- Types of Credibility
- Initial Credibility
- Derived Credibility
- Terminal Credibility
- Types of Persuasive Speeches
- Questions of Fact
- Questions of Value
- Questions of Policy
- Refutation
- Persuasive Speech Organizational Patterns
- Problem-Solution
- Problem-Cause-Solution
- Comparative Advantages
- Monroe’s Motivated Sequence
- Adjusting to the Audience During the Speech
- Adapting to a Favorable Audience
- Adapting to a Neutral Audience
- Adapting to a Hostile Audience
- Commemorative Speeches
- Types of Commemorative Speeches
- Eulogies
- Toasts
- Presenting an Award
- Receiving an Award
- Graduation Addresses
- Characteristics of Commemorative Speeches
- Language Differences
- Emotional Quality
- The Importance of Context
- Less Rigid Organization
- Guidelines for Commemorative Speeches
- Use Descriptive Language
- Consider the Audience
- Presentation Aids
- Traditional Aids
- Models
- Charts
- Graphs
- Objects
- Photographs
- Technological Aids
- Video
- Slideshow Presentations
- Guidelines for Using Presentation Aids
- Language
- Language Characteristics
- Arbitrary
- Ambiguous
- Abstract
- Hierarchical
- Spoken Versus Written Language
- Structuring Language
- Repetition
- Alliteration
- Parallelism
- Antithesis
- Language Devices
- Similes
- Metaphors
- Narratives
- Guidelines for Using Language
- Delivery
- Modes of Delivery
- Memorized Speeches
- Manuscript Speeches
- Impromptu Speeches
- Extemporaneous Speeches
- Components of Delivery
- Verbal Delivery
- Physical Delivery
- Functions of Physical Delivery
- Tips for Good Delivery
- Practice
- Quality and Quantity
- Mirror, Mirror
- Friends and Family, Gather ‘Round
- Lights, Camera, Practice!
- Stages of Practice
- Early Stages: Organization
- Middle Stages: Feedback
- Final Stages: Refining Your Speech
- Good Practice Sessions
- Group Presentations
- Group Presentation Formats
- Group Roles
- Task Roles
- Maintenance Roles
- Leadership Styles
- Coercive Leadership Style
- Authoritative Leadership Style
- Affiliative Leadership Style
- Democratic Leadership Style
- Pacesetting Leadership Style
- Coaching Leadership Style
- Being a Good Team Member
- Group Discussion and Q&A Sessions
- Appendix: A Brief History of Communication
- The Greeks and Romans
- Greeks
- Romans
- Contemporary Scholars
- Marie Hochmuth Nichols
- Kenneth Burke
- Others of Note
- Key Terms
- Index
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Tags: Joseph Valenzano III, Stephen Braden, Melissa Broeckelman Post, The Speaker’s Primer