Start Your Own eLearning or Training Business 1st edition by The Staff of Entrepreneur Media, Ciree Linsenmann, Cheryl Kimball – Ebook PDF Instant Download/Delivery: 1613083181, 9781613083185
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Product details:
ISBN 10: 1613083181
ISBN 13: 9781613083185
Author: The Staff of Entrepreneur Media, Ciree Linsenmann, Cheryl Kimball
Distance learning for both the education and industry is steadily growing, creating a demand for eager entrepreneurs. Teaching methods and tools now in popular use for virtual training are covered: videos; eBooks; interactive software types; college sponsored staff training for college instructors; hardware, camera, video, sound equipment; online group forums; online events; choosing the right presentation style and linking to appropriate social media sites; and networking presentations. A range of industry examples will be given for accreditation, certifications, and credit; adding training onto an existing business as side income; how to sell media/training tools; how much to charge clients; start up costs; software types used; the legal obligations around taxes, business registration, working from home, and content confidentiality; and growth planning and writing a business plan. Relevant and fun call-outs, tip boxes, industry stats, an index, and a rich appendix and glossary is provided. An appendix offers resources in continued learning and rounded training for trainers; industry organizations and trade groups; books and eBooks; videos; software; websites; successful online trainers and online education institutions; consultants; and certification organizations.
Start Your Own eLearning or Training Business 1st Table of contents:
Chapter 1: Online Learning Today
- Distance Learning Needs
- Feed the Need
- Corporate Training
- Children and Young Adults
- Personal Enrichment
- The Roots of Distance Learning
- Ask the Employer: How Much Does It Matter?
- Riches in Enrichment
Chapter 2: Staking Your Claim
- The Path to Destiny
- It Takes a Village
- Identify Your Offerings
- Corporate Training
- Higher Education
- Continuing Enrichment and Professional Training for Adults
- Child and Young Adult Education
- Where Do You Fit In?
- Multiple Markets, One Concept
- Build a Unique Product
- A Realistic Week as an Online Trainer
- Cadence, Devices, and Audience Goals
- Fill the Need
- Niche Discovery
- Training Industry Profitable Markets
- What Kind of Training Will You Offer?
Chapter 3: Start Your Engines
- Do You Have the Time?
- Learn by Doing
- Instructor-Led Online Learning Provider
- Content Provider
- Exam Preparation Site
- Certification Provider
- Web Aggregator
- Reseller and Middleman
- Develop Your Courses
- Building Your Portfolio
- Choosing an LMS
- Work with Nonprofits
- Build Classes Today
- Harness Your Course for Growth
- Third-Party Platforms
- eLearning Materials for Teachers
- Open Schedule Online Courses
- Hybrid Distance Learning
- Computer-Based Distance Learning
- Fixed-Time Online Courses
- Promotion and Organization of Your Work
- Landing Pages
- Your Bio Presence
- Professional Research
- Setting Your Rates
- Going Public
- Sell Courses from Your Own Website
- Get Certified
- Hire Instructors
Chapter 4: Make It Official
- Group Benefits Last a Lifetime
- Your Mission
- Legal Eagles
- Education-Specific Legal Obligations
- Forming a Business Entity
- What’s in a Name?
- Brainstorm Your Name
- Protect Your Name
- Domain Name Registration
- Insurance Is Peace of Mind
- Accreditation
Chapter 5: A Wealth of Resources
- Research Today, Act Tomorrow
- Industry Analysis
- Combine Primary and Secondary Research
- Be a Trend Watcher
- Get to Know Your Customers
- Target Market Analysis
- Targeting an Organization or University
- Focus on Focus Groups
- Know Your Competition
- Competitor Analysis
- Hiring a Professional
- Where Is Your Audience?
- The Informational Interview Is Gold
- Your Competitive Edge
- Don’t Ignore Your Research
Chapter 6: Finance the Dream
- How Much Will It Cost?
- Shine Up Your Credit
- Your Business Plan
- Tap Your Network
- Types of Funding
- Personal Assets
- Loans
- Friends and Family
- Angel Investors
- Crowdfunding
- Venture Capital
- Partnering
- Purchase an Existing Business
- Ready, Aim
- Home-based Businesses Aren’t Free
- Bank Locally
Chapter 7: Location, Location, Location
- Parking
- B2B Partnering
- Equipment
- Software and Hardware
- Computers
Chapter 8: Your eLearning Website
- Website Components
- Welcome/Home
- About Us
- Company Philosophy and Mission
- Product Pages and Shipping/Checkout
- Landing Pages
- Choose a Website Builder or Hire a Pro
- One-Stop-Shop Solutions
- We’re Hiring
- Get Your Web House Ready for Guests
- What Will Your Site Do?
- Big Data
- Offer Video
- Ongoing Training Is Imperative
- Social Media Practices
- The Channels
Chapter 9: Human Resources
- Hire Smart
- Assessing Your Needs
- How Many People Is Enough?
- Hiring
- Where to Find Talent
- The Formula: Make the Golden List
- Networks Teaming with Talent
- Labor Practices
- Hiring Procedures
- Background Checks
- Verifying Employment Eligibility
- Employee Compensation
- After They’re Hired
- Provide Incentives to Employees
- Employee and Operations Manual
- Probation
- Training
- Scheduling Personnel
- Employee Performance Appraisals
Chapter 10: Give Great Content
- Your Class Must Match Program Goals
- Syllabus Development
- How the Brain Learns
- Motivate, Capture, Personalize
- Be a Master Storyteller
- Use Striking Images and Infographics
- Chunking
- Procession Graphics
- Summarize, Summarize, Summarize
- Turn It into a Game
- Test Their Thinking Frequently
- Blended Learning
- The Perfect Synchronous/Asynchronous Salad
- Design It for Cell Phones
- Study What Fails
- Verified Certificates of Achievement
Chapter 11: Marketing
- Start with What You’ve Got
- Passive and Active Marketing
- Finding Your Audience
- Lesson Number One: Sing Your Song
- Relaxation
- Capture
- Presentations
- Articles
Chapter 12: Tales from the Trenches
- Change the World
- Live and Learn
Appendix
- eLearning and Training Resources
- Associations
- Books
- Consulting Services
- Tech Support
- Test Prep Companies
- Events
- Free Training Guides, eBooks, Classes, and Lectures
- Podcasts, MOOCs, and Webinars
- Job Opportunities and Talent Pools
- Software and Learning Management Systems
- Successful Online Trainers
- Trade Publications
- Publishing Platforms, Learning Management Systems
- Trainer Certification Programs
Glossary
Index
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The Staff of Entrepreneur Media,Ciree Linsenmann,Cheryl Kimball,Start Your,Training Business
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