Storynomics 1st edition by Robert McKee, Tom Gerace – Ebook PDF Instant Download/Delivery: 1538727935, 978-1538727935
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Product details:
ISBN 10: 1538727935
ISBN 13: 978-1538727935
Author: Robert McKee, Tom Gerace
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee — Storynomics translates the lessons of storytelling in business into economic and leadership success.
Robert McKee’s popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
Storynomics 1st Table of contents:
PART ONE: THE MARKETING REVOLUTION
Chapter One: Advertising, A Story of Addiction
Chapter Two: Marketing, A Story of Deception
PART TWO: STORY CREATION
Chapter Three: The Evolution of Story
Chapter Four: The Definition of Story
Chapter Five: The Full Story
Chapter Six: The Purpose-Told Story
PART THREE: PUTTING STORY TO WORK
Chapter Seven: Story and the CMO
Chapter Eight: Storified Branding
Chapter Nine: Storified Advertising
Chapter Ten: Storified Demand and Lead Generation
Chapter Eleven: Building Audience
Chapter Twelve: Storified Sales
Chapter Thirteen: -Nomics
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Tags: Robert McKee, Tom Gerace, Storynomics