Strategic Brand Management A European Perspective 2nd Edition by Kevin Lane Keller, Tony Aperia, Mats Georgson ISBN 0273737872 978-0273737872
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Strategic Brand Management A European Perspective 2nd Edition by Kevin Lane Keller, Tony Aperia, Mats Georgson – Ebook PDF Instant Download/Delivery: 0273737872 , 978-0273737872
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Product details:
ISBN 10: 0273737872
ISBN 13: 978-0273737872
Author: Kevin Lane Keller, Tony Aperia, Mats Georgson
Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.
Strategic Brand Management A European Perspective 2nd Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Kevin Lane Keller, Tony Aperia, Mats Georgson, Strategic Brand, European Perspective