Strategic Management A critical introduction 1st edition by Richard Godfrey – Ebook PDF Instant Download/Delivery: 0415738768, 978-0415738767
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Product details:
ISBN-10 : 0415738768
ISBN-13 : 978-0415738767
Author: Richard Godfrey
Regularly considered to be the cap-stone course on any business or management degree, strategy has developed into a wide-ranging and sometimes overwhelming field of study. However, in recent years the theory of strategy has come under increasing scrutiny for its perceived failures and detachment from real world practice.
With an engaging and conversational tone, this new concise textbook offers an accessible and timely review of the theory and practice of strategic management, explored from a more critical perspective. In a refreshing change from much of the literature, Richard Godfrey takes a wider view of strategy, incorporating insights from the worlds of sociology, psychology and history to highlight the complexity and plurality at the heart of the discipline. The book also incorporates a number of extensive case studies on contemporary business strategy from the likes of Apple, Nike, Zara and IKEA.
Strategic Management A critical introduction 1st Table of contents:
1. What is Strategy?
2. Strategy: A Brief History
3. Strategy by design and an emergent critique
4. Strategy by design and an emergent critique
5. Constructing Strategy for the Multi-Business Firm
6. Constructing Strategy from the Outside-In
7. Constructing strategy from the inside-out
8. Creating Strategy through Value Innovation
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Tags: Strategic management, critical introduction, Richard Godfrey, management degree