Strategic Management Concepts and Cases 5th Edition by Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce – Ebook PDF Instant Download/Delivery: 9780136120988, 0136120989
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Product details:
ISBN 10: 0136120989
ISBN 13: 9780136120988
Author: Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter., Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues For management professionals, small business owners, and others involved in business.
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Tags: Jeffrey Dyer, Paul Godfrey, Robert Jensen, David Bryce, Strategic Management, Concepts and Cases


