Strategic Management for Hospitality and Tourism 2nd edition By Fevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Koseoglu ISBN 0815393474 9780815393474

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Product details:

ISBN 10: 0815393474
ISBN 13: 9780815393474
Author: Fevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Koseoglu

Strategic Management for Hospitality and Tourism is an　essential　text　for both intermediate and　advanced　learners　aspiring to　build their knowledge　related to　the　theories and perspectives on　the　topic.　The book provides critical and analytical insights on contemporary theoretical　models　and　management practices　while　enhancing　the learning process through　worked examples and cases applied to　the　hospitality and tourism setting.　This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era.　

Strategic Management for Hospitality and Tourism 2nd Table of contents:

Part 1: Introduction to strategy

1 Introduction to strategic management

Introduction

Fundamentals of strategic orientation

Historical origins of strategy and strategic management

Schools of thought on strategic management

Strategic management and the “Experience Economy”

Overall aims of strategic management: creating a competitive advantage

The book’s approach and structure

Summary

Study questions

References and further reading

2 Strategic management in hospitality and tourism

Introduction

Defining hospitality and tourism

Types of hospitality and tourism organizations

Characteristics of hospitality and tourism organizations

The impact of these unique characteristics on managing hospitality and tourism organizations

The case for strategic management in hospitality and tourism organizations

Applying strategic management in the hospitality and tourism context

Strategy research in hospitality and tourism

Summary

Study questions

References and further reading

3 Business ethics and social responsibility

Introduction

Business ethics in strategic management

Business ethics and their impacts on the hospitality and tourism industry

Reasons for unethical behavior

Improving ethical behaviors and decision-making

Social responsibility

Implementations of CSR

CSR reporting

Summary

Study questions

References and further reading

Part 2: Strategy context

4 The hospitality and tourism industry context

Introduction

Characterizing the external environment

Strategic fit and strategic intent

Environment characteristics

Environment dimensions

Environment types

Understanding the macro environment

The sustainable hospitality and tourism business

The task environment and influence of industry structure

The Five Forces model

The dynamics of competition and strategic groups

Environmental scanning and the H&T firm

The external environment in the international perspective

Summary

Study questions

References and further reading

5 The organizational context

Introduction

Identifying different stakeholders

Organizational functions

Influence of organizational structure

Influence of organizational culture

The organizational context in the international perspective

Summary

Study questions

References and further reading

6 Financial analysis of a hospitality and tourism organization

Introduction

Internal analysis

Financial analysis and financial statements

Financial ratios

Summary

Study questions

References and further reading

Part 3: Strategy content

7 Business-level strategies

Introduction

The parameters of competitive strategy

What is the basis of a good strategy?

Positioning and generic strategies

The industry lifecycle and competitive dynamics

Resources, capabilities, and competencies

Causal ambiguity, inimitability, and sustainable competitive advantage

Business-level strategy in the international perspective

Summary

Study questions

References and further reading

8 Corporate-level strategies

Introduction

Corporate strategy

Corporate strategy and adding value

Creating and sustaining the multi-business advantage

Corporate-level strategy in the international perspective

Summary

Study questions

References and further reading

9 Network-level strategies

Introduction

Strategic alliances

Franchising

Management contracts

Joint ventures

Wholly owned subsidiaries

Strategic alliance formation in the international context

Summary

Study questions

Case study: international expansion of global hotels in Asia Pacific region

References and further reading

Part 4: The strategy process

10 Strategy formation

Introduction

Strategy formation

Schools of thought in the strategic management field

The planning approach

The learning or emergent approach

The contingency approach

The configurational approach

The complexity approach

Evaluating the five approaches

Strategy formation in the international context

Summary

Study questions

References and further reading

11 Strategy implementation and change

Introduction

Previous implementation frameworks

Proposing a strategy implementation framework

Barriers and resistance to strategy implementation

Strategy implementation and change in the international context

Summary

Study questions

References and further reading

12 Leadership in hospitality and tourism

Introduction

Defining manager and leader

Leadership styles

Leadership development

Leadership in an international context

Success factors in global leadership

Cultural intelligence

Summary

Study questions

References and further reading

Part 5: Synthesis

13 Conclusions: relating content, context, and process

Introduction

The challenge of strategic management in the H&T context

The dynamics of content, context, process, and outcome

Sustaining competitiveness

Managing change and creating learning organizations

Strategic management in an international context

References and further reading

Part 6: Case studies

Case study 1: Ocean Park Hong Kong

Introduction

Ocean Park Hong Kong background

Tourism in Hong Kong

Analyzing the general environment in Hong Kong

Competitors and target market

Discussion questions

Case study 2: SeaWorld Parks and Entertainment: from social crisis to reimagined success

Introduction

About SeaWorld

Challenges faced by SeaWorld

Turnaround efforts by SeaWorld

Looking forward

Discussion questions

Case study 3: Din Tai Fung restaurant chain’s recipe for success: challenges and opportunities ahead

Introduction

Background

Business strategy

Challenges in the U.S. and other markets

Global competitors

Looking forward

Discussion questions

Case study 4: Six Flags: a familiar brand takes on a new generation

Introduction

The amusement park industry

Six Flags

Six Flags’ strategic direction 2004–2009

Six Flags’ strategic direction after 2010

Discussion questions

Case study 5: Marriott acquiring Starwood: challenges and opportunities ahead

Introduction

History of Marriott International

History of Starwood Hotels and Resorts Worldwide, LLC

Acquisition

Post-acquisition

Corporate culture

Loyalty program consolidation

Security breach

Looking forward

Discussion questions

Case study 6: Mr Harris Rosen’s views on entrepreneurship, leadership, and corporate social responsibility: insights and implications for hospitality and tourism education

Introduction

Harris Rosen on entrepreneurship

Harris Rosen on his hotel business

Harris Rosen on management philosophy and style

Harris Rosen on leadership

Harris Rosen on education

Harris Rosen on industry-oriented skills

Harris Rosen on philanthropy (“responsible capitalism”)

Conclusions and implications

References

Appendix A: Background of Harris Rosen, President and CEO of Rosen Hotels and Resorts

Appendix B: Rosen Hotels and Resorts portfolio

Appendix C: Rosen Hotels and Resorts employee programs

Appendix D: Harris Rosen’s philanthropic activities

Appendix E: Harris Rosen’s awards and recognitions

Appendix F: Harris Rosen’s recognitions and philanthropic activities 2009–2019

Case study 7: What you can learn from service that makes you smile

Purpose attracts talent

And talent needs to be nurtured, on purpose

A shared purpose

Discussion questions

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Tags: Fevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Koseoglu, Strategic Management, Hospitality and Tourism