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Strategic Management for Hospitality and Tourism 1st Edition by Okumus Fevzi, Altinay Levent, Chathoth Prakash ISBN 075066522X 978-0750665223

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Product details:

ISBN 10: 075066522X

ISBN 13: 978-0750665223 

Author:  Okumus Fevzi, Altinay Levent, Chathoth Prakash 

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations.

This title also provides online support material for tutors and students, in the form of PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.

Table of contents:

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT

  • Chapter 1: Introduction to Strategic Management

    • Introduction

    • Historical origins of strategy and strategic management

    • Schools of thought on strategy and strategic management

    • Overall aims of strategic management – creating a competitive advantage

    • Defining key terms

    • The book’s approach and structure

    • Summary

  • Chapter 2: Strategic Management in Hospitality and Tourism

    • Introduction

    • Strategy research in the tourism and hospitality field

    • Why tourism and hospitality organizations need strategic management

    • Understanding the contexts of hospitality and tourism organizations

    • Applying strategy concepts and theories in hospitality and tourism

    • Summary

PART II: STRATEGY CONTEXT

  • Chapter 3: The Hospitality and Tourism Industry Context

    • Introduction

    • Characterising the external environment

    • Understanding the macro-environment

    • Industry structure and task environment

    • Dynamics of competition and strategic groups

    • International perspective

    • Summary

  • Chapter 4: The Organizational Context

    • Introduction

    • Characterising the internal environment

    • Organizational structure, culture, and leadership

    • International perspective

    • Summary

PART III: STRATEGY CONTENT

  • Chapter 5: Business Level Strategies

    • Introduction

    • Competitive strategy parameters

    • Positioning and generic strategies

    • Resources, capabilities, and competences

    • International perspective

    • Summary

  • Chapter 6: Corporate Level Strategies

    • Introduction

    • Corporate strategy and value creation

    • Portfolio and core competence approaches

    • Multibusiness advantage

    • International perspective

    • Summary

  • Chapter 7: Network Level Strategies

    • Introduction

    • Competition and cooperation

    • Strategic networks, franchising, management contracts

    • Alliances, brand co-affiliations, consortia

    • International perspective

    • Summary

PART IV: STRATEGY PROCESS

  • Chapter 8: Strategic Planning or Strategic Thinking

    • Introduction

    • Strategic planning vs strategic thinking

    • Logic and creativity paradox

    • Contextual impacts

    • Strategic intent internationally

    • Summary

  • Chapter 9: Strategy Formation

    • Introduction

    • Evaluation of strategy formation approaches

      • Planning view

      • Emergent/learning view

      • Contingency view

      • Complexity view

      • Configurational view

    • International perspective

    • Summary

  • Chapter 10: Strategy Implementation and Change

    • Introduction

    • Strategy implementation and managing change

    • Implementation factors

    • Barriers and resistance

    • International perspective

    • Summary

PART V: SYNTHESIS

  • Chapter 11: Relating Content, Process, and Context

    • Introduction

    • The challenge of strategic management

    • Dynamics of content, process, and context

    • Sustaining competitiveness and learning organization

    • Future strategy challenges internationally

    • Summary

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Tags: Okumus Fevzi, Altinay Levent, Chathoth Prakash, Strategic, Management, Hospitality, Tourism