Strategic Management in the Media Theory to Practice 2nd edition by Lucy Kung – Ebook PDF Instant Download/Delivery: 1473929504, 978-1473929500
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Product details:
ISBN 10: 1473929504
ISBN 13: 978-1473929500
Author: Lucy Kung
‘Kung’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.’
– Eli Noam, Columbia Business School
‘A landmark contribution to scholarship, Kung’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.’
– Gillian Doyle, University of Glasgow
‘In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Kung articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.’
– David Craig, University of Southern California
In this Second Edition of a book many found invaluable for research and teaching, including myself, Kung accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.’
– Gregory Ferrell Lowe, University of Tampere
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.
Strategic Management in the Media Theory to Practice 2nd Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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