Strategic Management Text and Cases 7th Edition by Gregory Dess, Lumpkin, Alan Eisner, Gerry McNamara ISBN 007786252X 978-0077862527

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Product details:

ISBN 10: 007786252X
ISBN 13: 978-0077862527
Author: Gregory Dess, Lumpkin, Alan Eisner, Gerry McNamara 

Strategic Management: Text and Cases, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Strategic Management Text and Cases 7th Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Gregory Dess, Lumpkin, Alan Eisner, Gerry McNamara, Strategic Management