Strategic Sport Marketing 4th Edition by David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk, Adam Karg ISBN 1743314779 978-1743314777
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Product details:
ISBN 10: 1743314779
ISBN 13: 978-1743314777
Author: David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk, Adam Karg
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.
Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and ‘sportviews’ selected from a wide range of sports and media illustrate the unique features of sport marketing.
Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies.
‘A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.’ – Sport Management Review
‘. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.’ – Journal of Sport Management
Strategic Sport Marketing 4th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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David Shilbury,Hans Westerbeek,Shayne Quick,Daniel Funk,Adam Karg,Strategic Sport Marketing