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Strategic Writing Multimedia Writing for Public Relations Advertising and More 3rd Edition by Charles Marsh, David Guth, Bonnie Poovey Short ISBN 9781317343875 1317343875

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Product details:
ISBN 10: 1317343875
ISBN 13: 9781317343875
Author: Charles Marsh, David Guth, Bonnie Poovey Short

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly “recipe” approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
 

Strategic Writing Multimedia Writing for Public Relations Advertising and More 3rd Edition Table of contents:

Section I Strategic Writing

The Importance of Good Writing

Research, Planning and the Writing Process

Broadcast/Podcast Writing

Writing for the Web

Strategic Design

Integrated Marketing Communications

Ethics and Strategic Writing

Diversity and Strategic Writing

Persuasion and Strategic Writing

The Law and Strategic Writing

Jobs in Strategic Writing

Section II Strategic Writing in Public Relations

News Release Guidelines

Announcement News Releases

Feature News Releases

Hybrid News Releases

Social Media News Releases

Media Advisories

Pitches

Video News Releases

Media Kit Guidelines

Backgrounders

Fact Sheets

Photo Opportunity Advisories

Newsletter and Magazine Stories

Annual Reports

Speeches

Websites

Blogs

Podcasts

Microblogs and Status Updates

Section III Strategic Writing in Advertising

Strategic Message Planners

Print Advertisements

Radio Advertisements

Television Advertisements

Web Advertisements

Radio and TV Promotions

Radio and TV Public Service Announcements

Section IV Strategic Writing in Sales and Marketing

Proposals and Marketing Plans

Mobile Messaging

Sales Letters and E-Blasts

Fundraising Letters and E-Blasts

Brochures

Section V Strategic Writing in Business Communication

Business Letters

Good-News Letters

Bad-News Letters

Request Letters

Job-Request Letters

Résumés

Memoranda

Business Reports

Appendixes

A: A Concise Guide to Punctuation

B: A Concise Guide to Grammar

C: A Concise Guide to Style

D: Tips for Oral Presentations

Index

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