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Strategies for e Business 1st edition by Tawfik Jelassi, Francisco Martínez López, Albrecht Enders ISBN 0273757873 978-0273757870

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Product details:

ISBN 10: 0273757873
ISBN 13: 978-0273757870
Author: Tawfik Jelassi, Francisco Martínez López, Albrecht Enders 

Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students’ analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

Strategies for e Business 1st Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Tawfik Jelassi, Francisco Martínez López, Albrecht Enders, e Business