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Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective 10th edition by George Belch, Michael Belch ISBN 0078028973 978-0078028977

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Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective 10th edition by George Belch, Michael Belch – Ebook PDF Instant Download/Delivery:  0078028973, 978-0078028977
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Product details:

ISBN 10: 0078028973
ISBN 13: 978-0078028977
Author: George Belch, Michael Belch 

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations’ promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a “big picture” approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today’s business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.

Advertising and Promotion An Integrated Marketing Communications Perspective 10th Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: George Belch, Michael Belch, Integrated Marketing