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Product details:
ISBN 10: 1292093390
ISBN 13: 9781292093390
Author: Courtland Bovee, John Thill
For courses in Business Communication.
Building Modern Communication Skills to Launch Your Career
Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume.
Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In the Seventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world.
MyBCommLab® is not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Business Communication Essentials 7th Table of contents:
1. Professional Communication in Today’s Digital, Social, Mobile World
2. Collaboration, Interpersonal Communication, and Business Etiquette
3. Planning Business Messages
4. Writing Business Messages
5. Completing Business Messages
6. Crafting Messages for Digital Channels
7. Writing Routine and Positive Messages
8. Writing Negative Messages
9. Writing Persuasive Messages
10. Understanding and Planning Reports and Proposals
11. Writing and Completing Reports and Proposals
12. Developing and Delivering Business Presentations
13. Building Careers and Writing Résumés
14. Applying and Interviewing for Employment
Appendix A. Format and Layout of Business Documents
Appendix B. Documentation of Report Sources
Appendix C. Correction Symbols
Handbook of Grammar, Mechanics, and Usage
Answer Key
Index
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Tags: Courtland Bovee, John Thill, Business Communication