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Product details:
ISBN 10: 1285187044
ISBN 13: 9781285187044
Author: Newman
BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 9E offers a realistic approach to communication in today’s organizations. The text covers the most important business communication concepts in detail and thoroughly integrates coverage of today’s social media and other communication technologies. Building on core written and oral communication skills, the ninth edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
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Business Communication In Person In Print Online 9th Table of contents:
Part 1: Foundations of Business Communication
Ch 1: Understanding Business Communication
Learning Objectives
Chapter Introduction: Nike’s “Get High” T-Shirts
Communicating in Organizations
The Components of Communication
Communication Barriers
Communication Media Choices
Potential Legal Consequences of Communication
Ethics and Communication
Introducing the 3Ps (Purpose, Process, Product) Model
3Ps in Action: An Ethical Decision at a Retail Company
3Ps in Practice: Media Choice to Communicate a Decision
Summary
Exercises
Company Scenario: Aggresshop
Endnotes
Ch 2: Team and Intercultural Communication
Learning Objectives
Chapter Introduction: Nordstrom Supports Same-Sex Marriage
Work Team Communication
Collaboration on Team Writing Projects
Intercultural Communication
Diversity and Inclusion within the United States
3Ps in Action: Addressing Disrespectful Comments
3Ps in Practice: Tailoring a Message to a Brazilian Audience
Summary
Exercises
Company Scenario: Dewey, Wright, and Howe
Endnotes
Ch 3: Interpersonal Communication Skills
Learning Objectives
Chapter Introduction: Banning Email to Encourage Interpersonal Communication
Nonverbal Communication
Listening
Using Social Media to Build Business Relationships
Communicating by Voice and Text Messaging
Business Meetings
3Ps in Action: Listening to Employees’ Concerns
3Ps in Practice: Planning a Meeting
Summary
Exercises
Company Scenario: In the Loop Soup Kitchen
Endnotes
Part 2: Developing Your Business Writing Skills
Ch 4: The Writing Process
Learning Objectives
Chapter Introduction: Bad Writing Is Bad Business
An Overview of the Writing Process
Audience Analysis
Planning
Drafting
Revising
Proofreading
3Ps in Action: Responding to the Embarrassing Sign at a Popular Fast-Food Chain Restaurant
3Ps in Practice: Announcing Writing Skills Workshops
Summary
Exercises
Company Scenario: Writeaway Hotels
Endnotes
Ch 5: Revising Your Writing
Learning Objectives
Chapter Introduction: Citigroup Blunders a Press Release
What Do We Mean by Style?
Choosing the Right Words
Writing Effective Sentences
Developing Logical Paragraphs
Creating an Appropriate Tone
3Ps in Action: Revising a Press Release for Citigroup
3Ps in Practice: Revising an Email to Employees
Summary
Exercises
Company Scenario: Writeaway Hotels
Endnotes
Part 3: Written Messages
Ch 6: Neutral and Positive Messages
Learning Objectives
Chapter Introduction: Kraft Macaroni and Cheese Thanks Its Fans
Types of Neutral and Positive Messages
Planning a Neutral or Positive Message
Organizing a Neutral Message
Sending Instant Messages for Neutral Messages
Responding to a Neutral Message
Composing Goodwill Messages
Addressing Customer Comments Online
3Ps in Action: Responding to a Request for Information
3Ps in Practice: Responding to Online Feedback
Summary
Exercises
Company Scenario: In the Loop
Endnotes
Ch 7: Persuasive Messages
Learning Objectives
Chapter Introduction: Progressive Blunders Response to Negative Comments
Planning Persuasive Messages
Analyzing Your Audience
Writing a Short Persuasive Message
Writing a Sales Letter
Writing and Responding to Negative Customer Feedback
3Ps in Action: Responding to Negative Comments About a Lawsuit
3Ps in Practice: Requesting a Visit to Another Service Center
Summary
Exercises
Company Scenario: PersuadeCafé
Endnotes
Ch 8: Bad-News Messages
Learning Objectives
Chapter Introduction: Communicating Layoffs at Yahoo!
Planning the Bad-News Message
Composing Bad-News Replies
Announcing Bad News
3Ps in Action: Rejecting an Idea to Spin Off a Company Division
3Ps in Practice: Announcing the Close of a Division
Summary
Exercises
Company Scenario: Aggresshop
Endnotes
Part 4: Report Writing
Ch 9: Planning the Report and Managing Data
Learning Objectives
Chapter Introduction: eBay Uses Big Data
Who Reads and Writes Reports
Finding Sources for Your Report
Collecting Data Through Questionnaires
Displaying Quantitative Information
Interpreting Data
3Ps in Action: Displaying Employee Survey Results
3Ps in Practice: Developing a Questionnaire About Online Search
Summary
Exercises
Company Scenario: PersuadeCafé
Endnotes
Ch 10: Writing the Report
Learning Objectives
Chapter Introduction: Information and Advocacy from Consumer Reports
Planning the Report
Drafting the Report
Developing an Effective Writing Style
Documenting Your Sources
Refining Your Draft
3Ps in Action: Interpreting Data for Consumers
3Ps in Practice: Writing an Executive Summary for a PowerPoint Report
Summary
Exercises
Company Scenario: PersuadeCafé
Endnotes
Part 5: Oral and Employment Communication
Ch 11: Oral Presentation
Learning Objectives
Chapter Introduction: CEOs Respond to Questions
The Role of Business Presentations
Planning the Presentation
Organizing the Presentation
Planning Team and Online Presentations
Developing Visual Support for Business Presentations
Practicing and Delivering the Presentation
3Ps in Action: Giving Speech Feedback to Brian Moynihan, Bank of America CEO
3Ps in Practice: Preparing for an Industry Conference Presentation
Summary
Exercises
Company Scenario: PersuadeCafé
Endnotes
Ch 12: Employment Communication
Learning Objectives
Chapter Introduction: Social Recruiting at IHG
Putting Your Best Self Forward
Preparing Your Résumé
Writing Cover Letters and Inquiry Emails
Preparing for a Job Interview
Conducting Yourself During the Interview
Following Up Throughout the Process
Practicing Business Etiquette
3Ps in Action: Sending a Thank-You Note
3Ps in Practice: Writing a Résumé
Summary
Exercises
Company Scenario: Bank on Me
Endnotes
Reference Manual
A: Language Arts Basics
B: Formatting Business Documents
C: Common Types of Reports
D: Glossary
Subject Index
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Tags: Newman, Business Communication, Print Online