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Product details:
ISBN 10: 0133427668
ISBN 13: 978-0133427660
Author: Barbara Shwom, Lisa Gueldenzoph Snyder, Liz Clarke
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab™ or Mastering™, several versions may exist for each title — including customized versions for individual schools — and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in business communications. This package includes MyLab Business Communication. Effective communication in business practices Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising skills in writing, speaking, critical thinking, and collaborating with peers, the text prepares students for the social and communicative challenges they will face as successful business people. Personalize learning with MyLab Business Communication By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 0134890469 / 9780134890463 Business Communication: Polishing Your Professional Presence, Student Value Edition Plus MyLab Business Communication with Pearson eText — Access Card Package, 4/e Package consists of: 0134740858 / 9780134740850 Business Communication: Polishing Your Professional Presence, Student Value Edition 0134789725 / 9780134789729 MyLab Business Communication with Pearson eText — Access Card — for Business Communication: Polishing Your Professional Presence Business Communication: Polishing Your Professional Presence, 4th Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.
Business Communication Polishing Your Professional Presence 1st Table of contents:
1. Foundations of Effective Business Communication
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The complexity of the communication process
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Importance of context, clarity, and audience awareness
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Benefits of strong communication skills:
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Enhanced employability
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Greater value to employers
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Improved personal and professional relationships
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2. Characteristics of Effective Communicators
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Being strategic and goal-oriented
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Clarity and conciseness
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Ethical communication
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Adaptability and cultural sensitivity
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Technological proficiency and digital communication
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Collaboration across diverse environments
3. Interpersonal and Team Communication
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Active listening skills
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Managing and resolving conflicts
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Navigating cultural differences in communication
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Nonverbal communication strategies
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Audience-focused messaging
4. Building and Managing Teams
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Assembling effective teams
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Establishing shared goals
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Understanding team roles and dynamics
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Enhancing collaboration and group communication
5. Crafting Business Messages
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The writing process: analyzing, composing, evaluating
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Structuring messages for different purposes:
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Routine messages
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Persuasive messages
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Bad-news messages
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Planning and organizing content effectively
6. Digital and Social Media Communication
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Impact of social media on business communication
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Best practices for professional digital interactions
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Managing online presence and brand voice
7. Professional Communication and Career Development
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Writing résumés, cover letters, and proposals
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Preparing for job interviews
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Presenting oneself in professional and workplace settings
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Tags: Barbara Shwom, Lisa Gueldenzoph Snyder, Liz Clarke, Business Communication, Professional Presence