Test Bank for Business Communication Polishing Your Professional Presence 2nd Edition by Barbara Shwom , Lisa Gueldenzoph Snyder ISBN 0133059510 9780133059519

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ISBN 10: 0133059510
ISBN 13: 9780133059519
Author: Barbara Shwom , Lisa Gueldenzoph Snyder

Directed primarily toward undergraduate college/university courses in business communication, this text also provides practical content to current and aspiring industry professionals.

Career success depends largely on one’s ability to be professional, adaptable, and strategic about their communication choices. By providing concise information on how to develop a strong foundation in business communication, Business Communication: Polishing Your Professional Presence helps readers enhance their professional and personal success. 013309880X / 9780133098808 Business Communication: Polishing Your Professional Presence Plus MyBCommLab with Pearson eText — Access Card Package Package consists of 0133059510 / 9780133059519 Business Coummication: Polishing Your Professional Presence 0133060896 / 9780133060898 NEW MyBCommLab with Pearson eText — Access Card — for Business Coummication: Polishing Your Professional Presence

Business Communication Polishing Your Professional Presence 2nd Table of contents:

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1. Becoming a Successful Business Communicator

2. Working with Others: Interpersonal, Intercultural, and Team Communication

3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2. DELIVERING EFFECTIVE MESSAGES

4. Communicating Routine Messages and Building Goodwill

5. Communicating Persuasive Messages

6. Communicating Bad News

PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

7. Finding and Evaluating Business Information

8. Preparing Persuasive Business Proposals

9. Preparing Business Reports

10. Preparing and Delivering Business Presentations

PART 4. PERSUADING AN EMPLOYER TO HIRE YOU

11. Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters

12. Getting the Job—Interviewing and Following Up

Guide to Using Social Media for Business Communication

Appendix A. Formats for Business Documents

Appendix B. Documentation and Reference Styles

Appendix C. Grammar, Punctuation, Mechanics, and Conventions

Appendix D. Answer Key to Grammar Exercises

Appendix E. Proofreader’s Marks

Glossary

Index

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Tags: Barbara Shwom , Lisa Gueldenzoph Snyder, Business Communication, Professional Presence