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Test Bank for Business Essentials 11th Edition by Ronald Ebert, Ricky Griffin ISBN 0134149246 9780134149240

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ISBN 10: 0134149246
ISBN 13:  9780134149240
Author: Ronald Ebert, Ricky Griffin

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson’s MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson’s MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.   Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson’s MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.   For Introduction to Business courses. This package includes MyBizLab®.   Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business—and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today.   The Eleventh Edition includes new real-world examples and research findings, helping readers to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today.   Personalize Learning with MyBizLab MyBizLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.   0134473639 / 9780134473635 Business Essentials Plus MyBizLab with Pearson eText — Access Card Package   Package consists of: 0134271122 / 9780134129969 Business Essentials 0134150031 / 9780134150031 MyBizLab with Pearson eText — Access Card — for Business Essentials  

Business Essentials 11th Table of contents:

Part 1: The Contemporary Business Environment

Chapter 1: Introduction to Business

  • Overview of Business Principles

  • The Role of Business in Society

  • The U.S. Business Landscape

Chapter 2: External Environments Affecting Business

  • Economic Environment

  • Political-Legal Environment

  • Technological Environment

  • Sociocultural Environment

Part 2: Entrepreneurship and Ethics

Chapter 3: Entrepreneurship and Small Business

  • Importance of Entrepreneurship

  • Role of Small Businesses in the Economy

  • Innovation and Job Creation

  • Challenges and Opportunities for Entrepreneurs

Chapter 4: Business Ethics and Social Responsibility

  • Ethical Responsibilities of Businesses

  • Stakeholder Considerations

  • Environmental and Social Impact

  • Ethical Decision-Making in Business

Part 3: Management Principles and Organizational Structure

Chapter 5: Fundamentals of Management

  • The Management Process:

    • Planning

    • Organizing

    • Leading

    • Controlling

  • Levels of Management

  • Key Managerial Roles and Skills

Chapter 6: Strategic Management

  • Setting Business Goals

  • Formulating and Implementing Strategy

  • Competitive Analysis and Adaptability

Chapter 7: Organizational Structure and Design

  • Organizational Structures: Functional, Divisional, Matrix

  • Job Specialization and Departmentalization

  • Decision-Making and Communication Flow

Part 4: Core Business Functions

Chapter 8: Marketing Principles

  • Understanding Consumer Behavior

  • Developing a Marketing Strategy

  • Market Research and Segmentation

  • The Role of Branding and Promotion

Chapter 9: Financial Management

  • Managing Financial Resources

  • Budgeting and Capital Allocation

  • Financial Planning and Risk Management

Chapter 10: Accounting and Ethics

  • Principles of Ethical Accounting

  • Understanding Financial Statements

  • Transparency and Regulatory Compliance

Part 5: Technology and Innovation in Business

Chapter 11: The Role of Technology in Business

  • Digital Transformation

  • Enhancing Operational Efficiency

  • Technology-Driven Marketing and E-commerce

  • Cybersecurity and Data Management

Conclusion

  • Integrating Business Functions for Success

  • Adapting to a Changing Business Landscape

  • The Future of Business in a Global Economy

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Tags: Ronald Ebert, Ricky Griffin, Business Essentials