Test Bank for Canadian Advertising in Action 11th edition by Keith Tuckwell – Ebook PDF Instant Download/Delivery:0134228847, 978-0134228846
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Product details:
ISBN 10: 0134228847
ISBN 13: 978-0134228846
Author: Keith Tuckwell
Praised for its clear writing style and solid Canadian examples, Advertising in Actionprovides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications.
Similar to previous editions, the book remains student-friendly. Key concepts are presented in easy-to read language and numerous examples and illustrations, written and visual, are included to demonstrate key concepts and related advertising and marketing communications strategies.
Table of contents:
Advertising in a Marketing Communications Environment
The Advertising Industry
Consumer Behaviour Concepts and Target Marketing
Strategic Planning Concepts for Marketing Communications
Creative Planning Essentials
Design, Layout, and Production
Media Planning Essentials
Print Media Newspapers and Magazines
Broadcast Media Television and Radio
Out-of-Home Media
Direct Response Media
Interactive Media
Sales Promotion
Public Relations and Experiential Marketing
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Keith Tuckwell,Canadian,Advertising,Action
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