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Test Bank for Canadian Entrepreneurship and Small Business Management 9th Canadian Editon by Balderson,Mombourquette ISBN 1259102688 978-1259102684

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Product details:

ISBN 10: 1259102688 
ISBN 13: 978-1259102684
Author: Balderson,Mombourquette

Balderson is recognized as a market leading text that offers strong coverage of the theory of entrepreneurship and small business management, blended seamlessly with practical Canadian examples of actual entrepreneur experiences (Small Business Profiles). Focus is on currency and emerging trends, generating and maintain student interest through cases and thought-provoking questions, and improving academic rigour, while staying true to the book’s vision of being easy to follow and absorb.The numerous individual cases, as well as a comprehensive running case, are continuing strengths of this text, as is the fact that it is indigenously Canadian and supports learning in a Canadian business context through its content.

Table of contents:

PART THREE: MANAGING THE SMALL BUSINESS

CHAPTER 7: MARKETING MANAGEMENT

LO1. Describe the role of marketing planning in a business enterprise.

LO2. List the major steps in a marketing plan.

LO3. Explain the need for an understanding of the external environment of the organization.

LO4. Discuss the importance of marketing research.

LO5. Describe the importance of and methods to employ effective customer relationship programs.

LO6. Discuss the importance of identifying goals and objectives.

LO7. Explain the importance of monitoring the marketing plan.

Canadian Entrepreneurship and Small Business Management 9th Canadian Editon

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Balderson,Mombourquette,Canadian Entrepreneurship,Small Business Management

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