Test Bank For Consumer Behavior 2nd Edition by Frank Kardes, Maria Cronley, Thomas Cline ISBN 1133587674 9781133587675

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ISBN 10: 1133587674
ISBN 13: 978-1133587675
Author: Frank Kardes, Maria Cronley, Thomas Cline
Consumer Behavior 2nd Edition: This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to “classic” consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.

Consumer Behavior 2nd Edition Table of contents:

Part 1. Consumer Behavior and Marketing Strategy
Chapter 1. Understanding Consumer Behavior and Consumer Research
Chapter 2. Consumer Focused Strategy: Segmentation and Positioning
Chapter 3. Branding Strategy and Consumer Behavior

Part 2. Consumer Information Processing
Chapter 4. Consumer Perception
Chapter 5. Learning and Memory
Chapter 6. Automatic Information Processing
Chapter 7. Motivation and Emotion
Chapter 8. Attitude and Judgment Formation and Change

Part 3. Consumer Decision Making
Chapter 9. The Consumer Decision Making Process
Chapter 10. Product Consideration, Evaluation, and Choice
Chapter 11. Behavioral Decision Theory

Part 4. Consumer Social Influences and Contemporary Strategies for Marketers
Chapter 12. Self-Concept and Personality
Chapter 13. Social Influence and Behavioral Compliance
Chapter 14. The Influence of Culture and Values
Chapter 15. The Influence of Demography
Chapter 16. Contemporary Strategies in Reaching Consumers
Chapter 17. Engaging Consumers through Online Marketing

Part 5. Managerial Decision Making
Chapter 18. Biases in Managerial Decision Making
Chapter 19. Strategies for Improving Managerial Decision Making

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