Test Bank for Consumer Behavior 7th Edition by Leon Schiffman ISBN 0130841293 9780130841292

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Product details: 

ISBN 10: 0130841293

ISBN 13: 9780130841292

Author: Leon Schiffman

This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.

Consumer Behavior 7th Table of contents: 

Section 1: Consumers in the Marketplace

• An Introduction to Consumer Behavior

Section 2: Consumers as Individuals

• Perception
• Learning and Memory
• Motivation and Affect
• The Self
• Personality, Lifestyles, and Values

Section 3: Attitude Change and Decision Making

• Attitudes
• Attitude Change and Interactive Communications
• Individual Decision Making
• Buying and Disposing

Section 4: Consumers in their Social and Cultural Settings

• Group Influence and Social Media
• Income, Social Class, and Family Structure
• Subcultures
• Cultural Influences on Consumer Behavior
• The Creation and Diffusion of Culture

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