Test Bank For Consumer Behavior Building Marketing Strategy 12th Edition by Delbert Hawkins, David Mothersbaugh ISBN 0077645553 9780077645557

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Product details:

ISBN 10: 0077645553
ISBN 13: 978-0077645557
Author: Delbert Hawkins, David Mothersbaugh
Consumer Behavior: Building Marketing Strategy 12th Edition: Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

 

Consumer Behavior: Building Marketing Strategy 12th Table of contents:

PART ONE: INTRODUCTION

Chapter 1: Consumer Behavior and Marketing Strategy

• Understanding Consumer Needs

• Developing Marketing Strategies

• The Role of Market Research

PART TWO: EXTERNAL INFLUENCES

Chapter Two: Cross-Cultural Variations in Consumer Behavior

• Cultural Influences on Behavior

• Consumer Adaptation to Culture

• Cross-Cultural Marketing Strategies

Chapter Three: The Changing American Society: Values

• Evolution of Core Values

• Values and Consumer Preferences

• Impact on Marketing Strategies

Chapter Four: The Changing American Society: Demographics and Social Stratification

• Demographic Trends

• Social Class Influence

• Targeting Demographics in Marketing

Chapter Five: The Changing American Society: Subcultures

• Defining Subcultures

• Subcultures and Consumer Behavior

• Marketing to Subcultures

Chapter Six: The American Society: Families and Households

• Family Dynamics

• Household Consumption Patterns

• Marketing to Families

Chapter Seven: Group Influences on Consumer Behavior

• Reference Groups

• Group Dynamics and Decision-Making

• Impacts of Social Influence on Consumers

Part Two Cases: Cases 2–1 through 2–8

PART THREE: INTERNAL INFLUENCES

Chapter Eight: Perception

• The Process of Perception

• Factors Influencing Perception

• Perception and Marketing

Chapter Nine: Learning, Memory, and Product Positioning

• The Learning Process

• Memory’s Role in Consumer Behavior

• Positioning Strategies

Chapter Ten: Motivation, Personality, and Emotion

• Theories of Motivation

• Personality Traits and Behavior

• Emotional Influence on Decision-Making

Chapter Eleven: Attitudes and Influencing Attitudes

• Formation of Attitudes

• Changing Consumer Attitudes

• Marketing Strategies for Attitude Change

Chapter Twelve: Self-Concept and Lifestyle

• Self-Concept and Consumer Identity

• Lifestyle Segmentation

• Marketing to Lifestyle Choices

Part Three Cases: Cases 3–1 through 3–9

PART FOUR: CONSUMER DECISION PROCESS

Chapter Thirteen: Situational Influences

• Contextual Factors in Decision-Making

• Time and Place Effects

• Marketing Strategies for Situational Influences

Chapter Fourteen: Consumer Decision Process and Problem Recognition

• Stages of the Decision Process

• Identifying Consumer Problems

• Strategies for Problem Recognition

Chapter Fifteen: Information Search

• Information Seeking Behavior

• Sources of Information

• Marketing Implications

Chapter Sixteen: Alternative Evaluation and Selection

• Evaluative Criteria

• Decision-Making Processes

• Implications for Marketers

Chapter Seventeen: Outlet Selection and Purchase

• Factors Influencing Outlet Choice

• Purchase Process

• Retail Strategies

Chapter Eighteen: Post Purchase Processes, Customer Satisfaction, and Customer Commitment

• Post-Purchase Evaluation

• Customer Satisfaction

• Building Customer Loyalty

Part Four Cases: Cases 4–1 through 4–8

PART FIVE: ORGANIZATIONS AS CONSUMERS

Chapter Nineteen: Organizational Buyer Behavior

• Characteristics of Organizational Buyers

• Decision-Making in Organizations

• Marketing Strategies for B2B

Part Five Cases: Cases 5–1 and 5–2

PART SIX: CONSUMER BEHAVIOR AND MARKETING REGULATION

Chapter Twenty: Marketing Regulation and Consumer Behavior

• Overview of Marketing Regulations

• Impact on Consumer Behavior

• Ethical Considerations in Marketing

Part Six Cases: Cases 6–1 and 6–2

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