Test Bank for Consumer Behavior Buying Having and Being 12th edition by Michael Solomon – Ebook PDF Instant Download/Delivery: 1292153105 , 978-1292153100
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Product details:
ISBN 10: 1292153105
ISBN 13: 978-1292153100
Author: Michael Solomon
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Consumer Behavior Buying Having and Being 12th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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