Test Bank for Consumer Behaviour Asia Pacific 1st Edition by Wayne Hoyer, Deborah MacInnis, Rik Pieters, Eugene Chan, Gavin Northey ISBN 0170362019 9780170362016

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Product details:

ISBN 10: 0170362019
ISBN 13: 9780170362016
Author: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.

The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context

Test Bank for Consumer Behaviour Asia Pacific 1st of contents:

PART 1: AN INTRODUCTION TO CONSUMER BEHAVIOUR
1 Understanding consumer behaviour
Appendix: Conducting research in consumer behaviour
PART 2: THE PSYCHOLOGICAL CORE
Motivation, ability and opportunity
From exposure to comprehension
Memory and knowledge
Attitudes and persuasion
PART 3: THE PROCESS OF MAKING DECISIONS
Problem recognition and information search
Judgement and decision making
Post-decision processes
PART 4: THE CONSUMER’S CULTURE
Social influences on consumer behaviour
Consumer diversity
External and internal influences on consumer behaviour

PART 5: CONSUMER BEHAVIOUR OUTCOMES AND ISSUES
Innovations: adoption, resistance and diffusion
Symbolic consumer behaviour
Marketing, ethics and social responsibility in today’s consumer society

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