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Test Bank for Consumer Behaviour Buying Having and Being 7th Canadian Edition by Michael Solomon, Katherine White, Darren Dahl ISBN 0133958094 9780133958098

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Product details:
ISBN 10: 0133958094
ISBN 13: 9780133958098
Author: Michael Solomon, Katherine White, Darren Dahl

 

This textbook delves into the complex processes and factors that influence how consumers make purchasing decisions. It emphasizes the importance of understanding consumer behavior for effective marketing strategy and business success. The 7th Canadian edition specifically tailors content to the Canadian market, providing relevant examples and case studies that resonate with Canadian students and professionals.

Key Features:

  1. Comprehensive Coverage: The book covers a wide range of topics including psychological, social, and cultural influences on consumer behavior.

  2. Real-World Applications: Numerous case studies, real-world examples, and practical applications help bridge the gap between theory and practice.

  3. Canadian Perspective: Content is tailored to the Canadian market, with specific examples and case studies that provide a localized context.

  4. Integrated Approach: The text integrates various aspects of consumer behavior, from the initial stages of the buying process to post-purchase behavior.

  5. Engaging Content: Written in an accessible and engaging style, the book is designed to capture the interest of students and professionals alike.

Consumer Behaviour Buying Having and Being 7th Canadian Edition Table of contents:

Section 1: Consumers in the Marketplace

1. An Introduction to Consumer Behaviour

Section  2: Consumers as Individuals2. Perception

3. Learning and Memory

4. Motivation and Affect

5. The Self

6. Personality, Lifestyles, and Values

Section 3 Attitude Change and Decision Making

7. Attitudes

8. Attitude Change and Interactive Communications

9. Individual Decision Making

10. Buying and Disposing

Section 4 Consumers in their Social and Cultural Settings

11. Group Influence and Social Media

12. Income, Social Class, and Family Structure

13. Subcultures

14. Cultural Influences on Consumer Behaviour

15. The Creation and Diffusion of Cultur

Appendix: Careers in Consumer Research

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