Test Bank for Consumer Behaviour Implications for Marketing Strategy 7th Edition by Pascale Genevieve Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill ISBN 1743076819 9781743076811

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Product details:
ISBN 10: 1743076819
ISBN 13: 9781743076811
Author: Pascale Genevieve Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill

This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it.

This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local.

Currency and accuracy are once again a key strength of this text with all new case studies, adverts, dataand research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students’ exploration into the field of consumer behaviour through a student-friendly layout and design.

Consumer Behaviour Implications for Marketing Strategy 7th Table of contents:

Chapter: 1. Consumer behaviour and marketing strategy

PART ONE CONSUMER DECISION PROCESS

Chapter: 2. Situational influences

Chapter: 3. Problem recognition

Chapter: 4. Information search

Chapter: 5. Evaluating and selecting alternatives

Chapter: 6. Outlet selection and product purchase

Chapter: 7. Post-purchase processes, customer satisfaction and consumer loyalty

PART TWO INTERNAL INFLUENCES

Chapter: 8. Perception

Chapter: 9. Learning and memory

Chapter: 10. Motivation, personality and emotion

Chapter: 11. Attitude and attitude changePART THREE EXTERNAL INFLUENCES

Chapter: 12. Australasian society: demographics and lifestyles

Chapter: 13. Household structure and consumption behaviour

Chapter: 14. Group influence and communication

Chapter: 15. Social stratification

Chapter: 16. Culture and cross-cultural variations in consumer behaviour

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