Test Bank for Cutlip and Center’s Effective Public Relations 11th Edition by Glen Broom, Bey Ling Sha – Ebook PDF Instant Download/Delivery: 0137520978, 9780137520978
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Product details:
ISBN 10: 0137520978
ISBN 13: 9780137520978
Author: Glen Broom, Bey Ling Sha
For courses in Introductory Public Relations.
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
Cutlip and Center’s Effective Public Relations 11th Table of contents:
PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
- Chapter 1: Introduction to Contemporary Public Relations
- Chapter 2: Practitioners of Public Relations
- Chapter 3: Organizational Settings
- Chapter 4: Historical Origins and Evolution
PART II: FOUNDATIONS
- Chapter 5: Professionalism and Ethics
- Chapter 6: Legal Considerations
- Chapter 7: Theory: Adjustment and Adaptation
- Chapter 8: Theory: Communication and Public Opinion
- Chapter 9: Internal Relations and Employee Communication
- Chapter 10: External Media and Media Relations
PART III: MANAGEMENT PROCESS
- Chapter 11: Step One: Defining Public Relations Problems
- Chapter 12: Step Two: Planning and Programming
- Chapter 13: Step Three: Taking Action and Communicating
- Chapter 14: Step Four: Evaluating the Program
PART IV: THE PRACTICE
- Chapter 15: Business and Industry
- Chapter 16: Government and Politics
- Chapter 17: Military Public Affairs
- Chapter 18: Nonprofits and NGOs
- Chapter 19: Health Care
- Chapter 20: Education
- Chapter 21: Associations and Unions
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