Test Bank for Managerial Economics and Strategy 1st edition by Jeffrey Perloff, James Brander- Ebook PDF Instant Download/Delivery: 0321566440, 9780321566447
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Product details:
ISBN 10: 0321566440
ISBN 13: 9780321566447
Author: Jeffrey Perloff, James Brander
Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals. Economics is a powerful tool that can help managers to manage effectively. In “Managerial Economics “Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions. “In text examples” and boxed “mini-cases” use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy. To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through “in-text Q&As.” Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach. Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. Inot a self-paced technology and should only be purchased when required by an instructor.
Managerial Economics and Strategy 1st Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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