Test Bank for Market Based Management 6th Edition by Roger Best – Ebook PDF Instant Download/Delivery: 0137515479 , 9780137515479
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Product details:
ISBN 10: 0137515479
ISBN 13: 9780137515479
Author: Roger Best
A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Market Based Management 6th Table of contents:
Part I: Market Orientation and Marketing Performance
- Chapter 1: Customer Focus, Customer Performance and Profit Impact
- Chapter 2: Marketing Metrics and Marketing Profitability
Part II: Market Analysis
- Chapter 3: Market Potential, Market Demand, and Market Share
- Chapter 4: The Customer Experience and Value Creation
- Chapter 5: Market Segmentation and Segmentation Strategies
- Chapter 6: Competitive Position and Sources of Advantage
Part III: Marketing Mix Strategies
- Chapter 7: Product Positioning, Branding, and Product Line Strategies
- Chapter 8: Value-Based Pricing and Pricing Strategies
- Chapter 9: Marketing Channels and Channel Mapping
- Chapter 10: Marketing Communications, Social Media, and Customer RESPONSE
Part IV: Strategic Marketing
- Chapter 11: Portfolio Analysis and Strategic Market Planning
- Chapter 12: Strategic Offensive Strategies
- Chapter 13: Strategic Defensive Strategies
Part V: Marketing Plans and Performance
- Chapter 14: Building a Marketing Plan
- Chapter 15: Marketing Metrics, Performance, and Strategy Implementation
- Chapter 16: Market-Based Management and Financial Performance
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