Test Bank for Marketing 4th Edition by Dhruv Grewal , Michael Levy – Ebook PDF Instant Download/Delivery: 0078029007, 9780078029004
Full download Marketing 4th edition after payment
Product details:
ISBN 10: 0078029007
ISBN 13: 9780078029004
Author: Dhruv Grewal , Michael Levy
Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.
With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Marketing 4th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Dhruv Grewal, Michael Levy, Marketing