Test Bank for Marketing An Introduction Fifth 5th edition by Lilly Gary Armstrong, Philip Kotler, Valerie Trifts ISBN 0133373142 978-0133373141
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ISBN 10: 0133373142
ISBN 13: 978-0133373141
Author: Lilly Gary Armstrong, Philip Kotler, Valerie Trifts
The fifth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value—creating it and capturing it—drives every good marketing strategy.
Marketing An Introduction Fifth 5th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Lilly Gary Armstrong, Philip Kotler, Valerie Trifts, An Introduction