Test Bank for Marketing An Introduction 6th edition by Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz ISBN 0134470524 978-0134470528
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Product details:
ISBN 10: 0134470524
ISBN 13: 978-0134470528
Author: Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
KEY TOPICS:
Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace NEW
Marketing An Introduction 6th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz, An Introduction